The Story Behind Naturium
Naturium is a skin care brand that was launched in early 2020 by founders Ben Bennett and Susan Yara. Ben Bennett is the CEO and Founder of The Center, a beauty and wellness brand incubator. Bennett has built and partnered multiple brands in the beauty and wellness space, and has been featured in publications including WSJ, NYT, Allure, Elle, InStyle, Vogue, and New Beauty.
Susan Yara is a popular skincare influencer that creates YouTube videos on her channel Mixed Makeup. Yara faced a lot of backlash after announcing her ties to Naturium because she had been publicly promoting the brand for months beforehand. In fact, when Yara was asked by one of her followers how she discovered the brand, she lied and said that Naturium sent her a PR mailer when they launched. This violated the Federal Trade Commission’s advertising guidelines for content creators, and many of her followers have promised to submit complaints to the FTC. Yara has apologized for misleading her followers and explained that she did not disclose her status as cofounder because she wanted to receive unbiased feedback from her customers.
If you’re still interested in this brand even after all of the Susan Yara Naturium controversy, keep reading below. In this review, we’ll discuss the brand’s best selling products, key ingredients, Naturium reviews from real customers, an alternative for you to consider, and more.
The Top 5 Naturium Skin Care Products
At the time of writing this review, Naturium offers a line of 14 skin care products, including serums, creams, facial oils, a cleanser, an exfoliant, an essence, and an eye cream. The most popular Naturium skin care products are those formulated with niacinamide, vitamin C, and retinol. We’ll cover the top 5 Naturium skin care products below.
Niacinamide Serum 12% Plus Zinc 2%
The Naturium Niacinamide Serum is the brand’s most popular product. It is a concentrated serum formulated with 12% niacinamide and 2% zinc PCA that is said to help improve uneven skin tone and visually minimize the look of pores, skin texture, and fine lines. Additional key ingredients include sodium hyaluronate and vitamin E. The Naturium Niacinamide Serum is recommended to be used both morning and night, and followed with a moisturizer.
Niacinamide Gel Cream 5%
The Naturium Niacinamide Gel Cream combines a high concentration of niacinamide with coconut fruit juice and marine-derived polysaccharides to increase skin’s Natural Moisturizing Factor (NMF). It is said to reestablish a healthy hydration balance to the skin for a poreless, dewy, glass-like look. This cream is recommended to be used after serums, both morning and night.
Vitamin C Complex Serum
Naturium Vitamin C Complex Serum is formulated with a vitamin C complex composed of a highly stabilized L-ascorbic acid encapsulation, sodium ascorbyl phosphate, and bioactive fruit blend. It is claimed to help brighten and shield skin from environmental stressors for a healthier, more youthful looking complexion. This serum is recommended to be used both morning and night, and followed with a moisturizer.
Vitamin C Super Serum Plus
Naturium Vitamin C Super Serum Plus not only contains vitamin C, but also retinol, hyaluronic acid, niacinamide, and salicylic acid in order to help brighten, smooth, firm and target the look of fine lines while shielding skin from environmental stressors. This serum is recommended to be used both morning and night, and followed with a moisturizer.
Retinol Complex Cream
The final best selling Naturium skin care product we’d like to introduce is the Retinol Complex Cream, which contains 2.5% microencapsulated retinols and bakuchiol, a plant-based retinol alternative. This blend of retinols and bakuchiol is said to provide the benefits of retinoids without the adverse effects of conventional retinol products. Naturium Retinol Complex Cream is claimed to deeply hydrate skin while diminishing the look of fine lines, wrinkles, and hyperpigmentation. This serum is recommended to be used as the last step of your skin care routine, both morning and night.
What Are The Key Naturium Skin Care Ingredients?
As you can probably tell from our introductions to the Naturium skin care products in the last section, this brand uses a few key ingredients throughout their line of products, including niacinamide, vitamin C, and retinol. Let’s take a closer look at how each of these key Naturium skin care ingredients may benefit your skin.
Niacinamide is the amide form of vitamin B3 (niacin) that provides many benefits to the skin. For instance, niacinamide is well known as a potent antioxidant. Antioxidants help the skin combat free radicals, the unstable molecules that contribute to the formation of premature wrinkles and fine lines on the skin. Niacinamide is also a precursor to the coenzymes NADH and NADPH. These coenzymes play an important role in cellular metabolism, which means they provide skin cells with the energy needed to function properly. Lastly, a publication in the Journal of Clinical and Aesthetic Dermatology, states that niacinamide can repair the skin barrier and improve skin moisture, as well as reduce inflammation, blotchiness, hyperpigmentation, acne, and wrinkling.
The Naturium vitamin C products include both pure vitamin C (L-ascorbic acid) and stable vitamin C derivatives (e.g. sodium ascorbyl phosphate). Vitamin C is a potent antioxidant that donates electrons to neutralize reactive oxygen species (ROS) such as the superoxide ion and peroxide that are generated when the skin is exposed to UV light. This is important because the harmful effects of ROS occur as direct chemical alterations of the cellular DNA, the cell membrane, and cellular proteins, including collagen. Damaged collagen manifests as signs of premature skin aging, including wrinkles, lines, and sagging skin. Therefore, Naturium vitamin C products can help to prevent signs of aging by neutralizing free radicals.
Vitamin C not only protects collagen, but also stimulates new collagen synthesis by serving as a cofactor for two enzymes involved in stabilizing and cross-linking the collagen molecules. According to the Indian Dermatology Online Journal, clinical studies have shown that the topical use of vitamin C increases collagen production in both young and aged human skin. Lastly, vitamin C can help with dark spots and uneven skin tone by inhibiting the enzyme tyrosinase. Therefore, the Naturium vitamin C skin care products will not only help to prevent signs of aging, but could also help to reduce existing signs of aging while improving skin brightness and tone.
The final key Naturium skin care ingredient we’d like to discuss is retinol, also known as vitamin A. When applied to the skin, retinol is clinically proven to minimize the appearance of fine lines and wrinkles, improve uneven skin tone, restore skin firmness, and shrink the appearance of enlarged pores. Retinol provides all of these benefits by first being converted to retinoic acid (its active form) after being absorbed into the skin. Then, retinoic acid interacts with the retinoic acid (RAR) and retinoid X receptors (RXR) located in the nucleus of the cell. These nuclear receptors increase the production of procollagen and function to block the release of inflammatory mediators. Finally, retinol functions as an antioxidant and helps the skin combat free radicals.
Where Are Naturium Skin Care Products Sold?
Naturium skin care products are sold on the brand’s website and on Amazon.
What is The Naturium Return Policy?
The Naturium return policy states, “Naturium.com offers a 90-day satisfaction guarantee on regularly priced items only. If you are unsatisfied with your regularly priced purchase from naturium.com for any reason within 90 days of your original purchase date, you may return the unused portion of your purchase for a full refund of the purchase price, less original shipping fees. Please note that we monitor return activity for abuse and reserve the right to limit returns or exchanges. We regret that, unless a shipping error was made by Naturium.com, we are unable to refund your original shipping costs, if applicable.”
Is Naturium Cruelty Free?
Naturium is cruelty free. The brand does not test their ingredients or finished products on animals, and neither do their suppliers or any third-parties. In addition, Naturium skin care products are not sold in countries where animal testing is required by law. The brand claims that Naturium skin care products are vegan, however, they use honey in several of their formulations. Honey is not considered to be a vegan ingredient.
Naturium reviews on the brand’s website are overall very positive, with most of the Naturium skin care products receiving 4 and 5 star ratings. The Naturium skin care product with the most reviews is the Niacinamide Serum 12% Plus Zinc 2%, which has an average of 4.5 out of 5 stars after about 70 customer reviews. Most of the positive reviews for the Naturium Niacinamide Serum rave about how it helps with acne, acne scars, hyperpigmentation, textural irregularities, enlarged pores, and more. For example, one very positive Naturium review says, “Niacinamide has been a total game changer for my skin. My pores are so much less visible and my breakouts are fewer and further apart. This serum is magic.”
However, there are a handful of negative Naturium reviews from customers who experienced breakouts after using this serum. For example, one customer shares, “I loved everything about this brand—the attention to formulation and ingredients, the environmental mindfulness, just everything. However, I’m so sad that I can’t use this product because it broke me out pretty bad. Granted, I have acne-prone skin, but I truly thought this would work for me. I broke out into little bumps all over my face and some deeper cystic ones that I’m still recovering from. Wanted to love this so bad.”
What Are Some Alternatives to Naturium Skin Care?
Overall, we think the Naturium skin care products are formulated well. We like that all of the products are fragrance free and that the formulas contain high concentrations of the key ingredients. One thing that we don’t like about Naturium skin care products is that they really lack innovation. Niacinamide, vitamin C, and retinol are extremely common skin care ingredients that many brands use in their products. Like we said above, these are definitely very beneficial skin care ingredients, however, there’s nothing really special or exciting about them. If you’re looking for a brand that formulates innovative anti-aging skin care products, we’d like to recommend Formulyst.
Bothered by signs of aging like fine lines, wrinkles, and dryness? Try Formulyst’s Advanced Repair Serum. This serum contains ingredients to keep your skin moisturized, while also providing skin with unique ingredients such as a Peptide Complex, Plant Stem Cell Complex, and Microbiome Repair Complex. We really like this serum because the combination of these ingredients is something you won’t find in any other skin care product! Ultimately, Formulyst’s Advanced Repair Serum will help to calm the skin while optimizing skin hydration, increasing firmness, and smoothing the appearance of wrinkles.