Krave Beauty Matcha Hemp Hydrating Cleanser Review



Some skin care brands are founded by dermatologists, like Curology and Riversol, while others are started by celebrities, like Kylie Skin by Kylie Jenner and Kind Science by Ellen DeGeneres. 

The story behind Krave Beauty is a little different; this skincare brand was founded by Liah Yoo, a beauty influencer with more than 1.2 million subscribers on YouTube. 

At this time, Krave Beauty offers just four products: a cleanser, exfoliant, cream, and soothing treatment. 

What are the Best Skin Care Products of 2022?

Liah recommends starting your routine with the Krave Beauty Matcha Hemp Hydrating Cleanser, which is formulated to lift away impurities from skin while leaving everything the skin needs: healthy pH, hydration, antioxidants, and no irritation.

But is Krave Beauty Matcha Hemp Hydrating Cleanser right for you? To help you decide, we’ll give you all the details on the key ingredients in this formula, as well as the research that supports (or doesn’t support) their use in skin care.

We’ll also share some Krave Beauty reviews so that you can get an idea of what customers really think of this product.

Is Krave Beauty Matcha Hemp Hydrating Cleanser Right For You?

Before we get into the details, here’s the TL;DR if you just want to know whether or not Krave Beauty Matcha Hemp Hydrating Cleanser is right for you.

  • Key ingredients? Matcha, Hemp Seed Oil, Surfactants
  • Skin type? All
  • Texture? Jelly cleanser
  • Fragrance? No
  • Cruelty free? Yes
  • Cost? $16 USD for 120 mL (4.05 fl oz)

What is Krave Beauty Matcha Hemp Hydrating Cleanser?

The Matcha Hemp Hydrating Cleanser is a bouncy jelly cleanser that creates a silky lather to lift away dirt plus light makeup and sunscreen.

It uses coconut-based surfactants to deeply cleanse without stripping skin. Instead, nourishing Matcha and Hemp Seed Oil restore hydration and antioxidants to the skin.

And because it’s free of fragrances, essential oils, dyes, and colorants, this cleanser is an excellent choice for all skin types. 

What Are The Key Ingredients in Krave Beauty Matcha Hemp Hydrating Cleanser?

In order to determine how well Krave Beauty Matcha Hemp Hydrating Cleanser performs, we’ll have to evaluate the key ingredients in this formula. Let’s get started.

Matcha Powder
A whopping 30% matcha powder is the star ingredient in this cleanser. Derived from specially grown and processed green tea leaves, matcha contains catechins, a class of plant compounds in tea that act as natural antioxidants. Catechins help to protect against free radicals and reduce inflammation. 

Hemp Seed Oil
The hemp seed oil found in the Matcha Hemp Hydrating Cleanser formula is another ingredient that will help to calm and soothe the skin, while also helping to balance oil production.

In a 2014 review of plants used to treat skin diseases, the authors note that the topical application of hemp seed oil strengthens the skin and makes it better able to resist infection. 

This cleanser also contains mild coconut-derived surfactants, like coco-betaine, coco-glucoside, and decyl glucoside.

A surfactant molecule contains one end that is hydrophilic (attracted to water) and one end that is lipophilic (attracted to oil). This allows surfactants to attract and suspend oils, dirt, and other impurities that have accumulated on the skin and wash them away, leaving the skin clean. 

How to Use Krave Beauty Matcha Hemp Hydrating Cleanser?

Day and/or night, start by applying a nickel-sized amount on wet skin. Gently massage in the product until a gentle lather forms. Rinse with lukewarm water and pat skin dry.

Where to Buy Krave Beauty Matcha Hemp Hydrating Cleanser?

Krave Beauty Matcha Hemp Hydrating Cleanser and other Krave Beauty skin care products are sold on the brand’s website (, as well as a few third party online retailers, such as Amazon and Soko Glam. 

How Much is Krave Beauty Matcha Hemp Hydrating Cleanser?

Krave Beauty Matcha Hemp Hydrating Cleanser costs $16 USD for 120 mL (4.05 fl oz). 

What is The Krave Beauty Return Policy?

The Krave Beauty return policy states, “We will accept returns on unused and unopened products within 7 business days from their delivery date.”

Is Krave Beauty Cruelty Free?

Yes, Krave Beauty is cruelty free. 

Is Krave Beauty Matcha Hemp Hydrating Cleanser Vegan?

Yes, Krave Beauty Matcha Hemp Hydrating Cleanser is vegan. 

Krave Beauty Matcha Hemp Hydrating Cleanser Reviews

There are many 5-star Krave Beauty Matcha Hemp Hydrating Cleanser reviews from customers who love that it cleans the skin without causing dryness, tightness, or irritation. Many reviews also mention that this cleanser helps to clear acne. 

For example, one review says, “This product dramatically changed my skin. The cleanser I used before irritated my skin so much I had a rough layer on the surface. Once I started using this cleanser, my skin softened and acne cleared. I’m on my third tube and will continue to repurchase! I LOVE this product!”

And another 5-star review says, “I’m not joking when I say this product changed my life. I always struggled to find good cleansers that don’t dry me out, but this cleanser is absolutely perfect. Feels so nice on my skin, but I also feel clean after using it. As someone whose skin gets irritated by literally everything, this has been a game changer!”

However, there are a handful of negative reviews for the Krave Beauty Matcha Hemp Hydrating Cleanser, which are mostly from customers who experienced breakouts after using this cleanser. 

For example, one review says, “This cleanser did not work for me. It made me break out horribly! I wanted to try it because all the other products worked well but when switching this from my regular cleaner everything went to shit. I have oily sensitive skin. Would not recommend it.”

Another 1-star review says, “I am a great fan of the founder. I love her videos but I don’t know what is wrong with this cleanser. It gives me very bad breakouts everywhere on my face, highly disappointed with this cleanser. Moreover I cannot refund this.”

Our Verdict

Overall, we think that Krave Beauty Matcha Hemp Hydrating Cleanser is formulated well with a combination of gentle surfactants with skin-soothing ingredients like matcha and hemp seed oil. 


  • Formula contains beneficial key ingredients (Matcha, Hemp Seed Oil, Surfactants)
  • Many positive Krave Beauty Matcha Hemp Hydrating Cleanser reviews
  • Krave Beauty is cruelty free


  • Several reviews mention breakouts after using this product

What Are Some Alternatives to  Krave Beauty Matcha Hemp Hydrating Cleanser?

If you’re looking for skin care products to address the signs of aging, one brand we recommend is Formulyst. Formulyst maximizes the use of powerful ingredients and minimizes the use of superficial ones, resulting in clinically advanced skin care solutions that help promote healthy, more youthful-looking skin.

For example, Formulyst’s Clarifying AHA Cleanser is formulated to gently cleanse and exfoliate the skin while removing dirt and makeup. It contains glycolic acid to help refine pores, control excess oil, and smooth away any surface-level roughness. The formula also contains ingredients to moisturize and soothe the skin, such as rosehip seed oil, sunflower seed oil, and chamomile flower oil. Overall, Formulyst’s Clarifying AHA Cleanser can help your skin to feel clean, clear, and beautifully refreshed.

Another brand that balances the power of plants with cutting edge science is Carrot & Stick. Not only is Carrot & Stick good for your skin, it is also good for the environment as the formulas skip harmful chemicals commonly found in skincare products.

Pharmacogn Rev. 2014 Jan-Jun; 8(15): 52–60.



Carrot & Stick

Carrot & Stick takes a tough love approach to skincare. What does this mean? It perfectly balances the power of plants with innovative science, offering the best of both worlds. Read More

Deep Science

Deep Science products are formulated with a few key ingredients that are the heavy lifters of skincare formulations. These simple and powerful formulas are free of toxic chemicals, so they’re gentle on the skin. Read More


The philosophy of Formulyst is long-term and effective skincare, rather than covering up any imperfections. The comprehensive line of products tackles everything from wrinkles to dark spots and dry skin. While some brands rely on unnecessary fillers and scents, Formulyst focuses on ingredients that help create results, such as vitamins, minerals and antioxidants. Read More

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