Krave Beauty was founded by Liah Yoo, a beauty influencer known for sharing skin care tips that empower her viewers with knowledge. Liah also has experience in the skin care industry from working at Korea’s largest beauty company, AmorePacific. By sharing her unconventional acne-fighting tips based on her own skin care journey, she has grown her social media reach to over 700,000 followers and built her credibility by helping hundreds of other women achieve clearer and healthier skin. Liah created Krave Beauty to fight the ineffective yet conventional skin care routine that has trained you to apply more than what your skin actually needs.
There are a total of four products in the Krave Beauty skin care line, which are grouped into two categories: the Core Series and Supplement Series.
Krave Beauty Core Series products include Matcha Hemp Hydrating Cleanser and The Beet Shield. Matcha Hemp Hydrating Cleanser is an antioxidant cleanser that is formulated to lift away impurities from skin while leaving everything the skin needs: healthy pH, hydration, antioxidants, and no irritation. The Beet Shield is a gentle, antioxidant-rich day fluid that protects your skin from harsh environmental stressors. It should be the last step of your skin care routine, after your moisturizer. The Beet Shield should be applied at least 15 minutes before heading outdoors and reapplied as needed.
Krave Beauty Supplement Series was created to replenish what your skin lacks and restore your skin’s balance. Addressing different types of skin care concerns, it delivers results without compromising your skin’s natural functionality, microbiome, and epidermal barrier function. The two products in the Supplement Series include Kale-Lalu-YAHA and Great Barrier Relief.
Kale-Lalu-YAHA is a skin resurfacing exfoliator that sloughs away dead skin cells to reveal youthful, healthier skin. It also helps to reduce the appearance of discoloration, sun damage, and fine lines with regular use.
Great Barrier Relief is a skin-soothing serum that is said to restore your damaged skin barrier while evening out your complexion. This nourishing formula offers irritated skin a “reset button” by using ingredients that mimic a healthy barrier to replenish what your skin lacks.
All KraveBeauty products are vegan-friendly, cruelty-free, and formulated without fragrance, essential oil, colorant, and potential allergic sensitizers. All products are based on non-irritating, non-sensitizing and fragrance-free formulas blended with “skin Krave-able” antioxidants and nutrients. Below we’ll discuss the formulation details behind each of the key products in the Krave Beauty line.
The Matcha Hemp Hydrating Cleanser contains 40% of matcha, a finely ground powder of specially grown and processed green tea leaves. Matcha contains catechins, a type of polyphenol, making it into a powerful antioxidant. Antioxidants limit oxidative damage caused by free radicals, the unstable molecules that contribute to the formation of premature wrinkles and fine lines on the skin. This cleanser also contains mild surfactants like coco-betaine, coco-glucoside, and decyl glucoside. A surfactant molecule contains one end that is hydrophilic (attracted to water) and one end that is lipophilic (attracted to oil). This allows surfactants to attract and suspends oils, dirt, and other impurities that have accumulated on the skin and wash them away, leaving the skin clean. These surfactants are less likely to compromise your skin barrier whereas harsh surfactants can strip away everything including your natural lipids. Lastly, Matcha Hemp Hydrating Cleanser is formulated with a mildly acidic pH of 5.0 to 6.0, which is about the same as the skin’s normal pH.
As the name implies, one of the key ingredients in The Beet Shield is beetroot extract. The beetroot has skin-enhancing properties like preventing signs of aging, reducing pigmentation and blemishes, and moisturization. Krave Beauty claims that vitamin C, resveratrol, and EGCG are key ingredients in The Beet Shield, however, all three ingredients are used at very low concentrations since they are last on the ingredient list. Unfortunately, The Beet Shield includes a high concentration of ethanol (alcohol). According to the brand, ethanol is used to stabilize the UV filters, create a lightweight consistency, and function as a solvent in the formulation. But keep in mind that alcohol is well known to cause skin dryness, irritation, and even disruption of the skin barrier, especially when used in high concentrations
Kale-Lalu-YAHA contains 5.25% of glycolic acid, a type of alpha hydroxy acid (AHA), derived from sugarcane. AHAs exfoliate the skin by targeting corneocytes (dead skin cells that make up the top layers of skin) in a process called corneocyte desquamation. By enhancing their breakdown and increasing the separation of skin cells, the rate of cell turnover is increased, leading to smoother, brighter skin. Kale-Lalu-YAHA also contains a mix of leafy greens, including kale, spinach, and parsley, which provide antioxidant benefits to the skin. Lastly, Kale-Lalu-YAHA contains several hydrating ingredients, such as Aloe leaf water, panthenol (provitamin B5), and sodium hyaluronate. All three of these ingredients work by drawing moisture into the upper layers of skin and thereby increasing skin hydration.
One of the key ingredients in Great Barrier Relief is 10% Calophyllum Inophyllum (tamanu) seed oil. Like many natural oils, tamanu oil is a good source of fatty acids, including oleic, palmitic, linoleic, linolenic, and stearic acid. Additionally, Tamanu oil contains a unique lipid known as calophyllolide, which is not found in any other oil. Calophyllolide has anti-inflammatory properties to aid in calming and soothing skin conditions such as eczema, acne, and irritation. Lastly, the xanthones and coumarins found in Tamanu oil are potent antioxidants that inhibit the breakdown of cell membranes from free radicals. Two additional plant-based oils used in Great Barrier Relief include safflower oil and rosehip seed oil. Both are rich in linoleic acid, which is well known to restore damaged skin barriers. The infusion of these two oils results in a high linoleic acid concentration that creates a light consistency, which quickly absorbs into your skin without greasiness.
Krave Beauty reviews on the brand’s website are overall very positive, with all products receiving at least 4 out of 5 stars or higher on average. Many reviews mention that the products are effective and begin producing results within a few days of use.