Rituals Cosmetics Review



Rituals Cosmetics is a Netherlands-based company founded by Raymond Cloosterman in 2000. The brand follows a relatively new philosophy of making the skin care routine a ritual rather than another mundane daily task. Instead of promoting specific ingredients, the company’s goal is to interest potential customers in making their personal care routine a more enjoyable and mindful experience. Whether it’s taking a nice long bath or creating a homey atmosphere with the rich scent of Asian incense, Rituals wants you to find happiness in the smallest of things. In this review, we’ll discuss Rituals Cosmetics best sellers, key ingredients, Rituals Cosmetics reviews, an alternative for you to consider, and more. 

What are the Best Skin Care Products of 2022?

Is Rituals Cosmetics Worth The Money?

A common question about this brand is if the products are worth the cost.

In our opinion, Rituals Cosmetics products deliver value for money, but take a look at other brands that don’t require you to sacrifice your precious money.

We recommend brands that are committed to developing clean yet effective products.

One brand is Carrot & Stick, a clean skincare brand that perfectly balances the gentle nurturing of plants with the powerful results of innovative science.

Carrot & Stick intro bundles deliver great value for money because you can bundle 3 full-size products worth up to $240 for $88.

What are the Rituals Cosmetics best sellers?

Due to the brand’s lack of focus on a particular skin care philosophy, Rituals Cosmetics has been able to expand into many personal care item categories, including items for face care, body care, cosmetics, products for men, candles, and even incense. Since there are too many products to cover in this review, we’ll discuss three Rituals Cosmetics best sellers: The Ritual of Tsuru Foaming Shower Gel, The Ritual of Namaste Radiance Anti-Aging Day Cream, and The Ritual of Samurai Anti-Aging Cream.

The Ritual of Tsuru was inspired by the Japanese legend of the graceful crane, the Tsuru bird, which symbolizes peace and prosperity. The Ritual of Tsuru Foaming Shower Gel transforms from a golden gel into a rich, white foam and is designed to “nourish your skin and surprise your senses”. In addition to cleansing the skin, this shower gel is said to impart skin care benefits due to the presence of gold in the formula. 

All of The Ritual of Namaste products have been developed with responsibly sourced natural or naturally derived ingredients. The Ritual of Namaste Radiance Anti-Aging Day Cream is a light cream that is said to help visibly minimize the appearance of fine lines, improve the skin’s elasticity, and protect against the negative influence of free radicals.

The Ritual of Samurai is a men’s collection inspired by the grooming traditions of the ancient Japanese warriors. The Ritual of Samurai Anti-Aging Cream is a facial cream that is said to soothe and moisturize, resulting in youthful-looking, energized skin. This cream can be used in the morning and in the evening. 

What are the key ingredients used in Rituals Cosmetics products?

There aren’t any key ingredients that are consistently used in all Rituals Cosmetics products since all products are unique. Therefore, we’ll discuss key ingredients that can be found in the Rituals Cosmetics best sellers mentioned above. 

Like most cleansers, The Ritual of Tsuru Foaming Shower Gel contains a few different surfactants, such as sodium laureth sulfate and cocamidopropyl betaine. A surfactant molecule contains one end that is hydrophilic (attracted to water) and one end that is lipophilic (attracted to oil). This allows surfactants to attract and suspends oils, dirt, and other impurities that have accumulated on the skin and wash them away, leaving the skin clean. Gold is also claimed to be a key ingredient in The Ritual of Tsuru Foaming Shower Gel. However, only a small amount of gold is used in this shower gel. Plus, since this is a wash-off product you likely won’t be able to reap the skin care benefits of gold. 

The Ritual of Namaste Radiance Anti-Aging Day Cream contains several different botanical oils and butters that function as emollients, including jojoba seed oil, shea butter, sesame oil, avocado oil, sweet almond oil, and more. All of these botanical extracts help to keep the skin soft and smooth by strengthening the skin’s barrier function. Crocus Sativus (saffron) flower extract is also claimed to be a key ingredient in this cream. However, there is only a very small amount of this ingredient used in the formula.

The formulation of The Ritual of Samurai Anti-Aging Cream is actually quite disappointing because the third highest concentration ingredient (after only water and glycerin) is alcohol (ethanol). A high concentration of alcohol is problematic for all skin types because this type of alcohol is well known to cause skin dryness, irritation, and even disruption of the skin barrier, especially when used in high concentrations. So instead of soothing and moisturizing your skin and reducing signs of aging, The Ritual of Samurai Anti-Aging Cream has the potential to cause excessive dryness, damage, and make signs of aging look even worse over time!

Where are Rituals Cosmetics products sold?

Rituals Cosmetics products are sold on the brand’s website and through the brand’s own brick-and-mortar stores, which are primarily located in airports. Rituals’ products are currently available in travel-retail in almost 400 locations across 39 countries. You can use the store locator on the brand’s website to find a location near you. Lastly, Rituals Cosmetics products can be purchased on third party e-commerce websites, such as Amazon and Ebay. We recommend reading Rituals Cosmetics reviews on third party e-commerce websites before purchase to ensure the authenticity of the product. 

What is the Rituals Cosmetics return policy?

Rituals Cosmetics offers a 90 day return service free of charge. The Rituals Cosmetics return policy states, “Cosmetic products (cream, make-up, lotion, gel, shampoo, shower foam, etcetera.) may only be returned unopened and in their original packaging for hygienic reasons. Unfortunately, we will not take back any opened containers, jars, tubes or bottles.”

Is Rituals Cosmetics cruelty free?

Rituals Cosmetics is cruelty free. The brand does not test their products or ingredients on animals. A requirement for all of the brand’s suppliers and other companies hired by their suppliers, is that they use high-quality and safe ingredients that have been established without animal testing. In addition, Rituals Cosmetics products are not sold in China (where animal testing is required by law). 

Rituals Cosmetics reviews

Rituals Cosmetics does not display customer reviews for their products on their website, which is why we have to look at Rituals Cosmetics reviews on Amazon. Most Rituals Cosmetics reviews tend to be positive, but a recurring issue seems to be the scent of some of the products. Interestingly, such negative reviews may be a direct product of the manufacturer’s efforts to make the personal care routine a more enjoyable experience. By trying to make the products more memorable, the company may be undermining the satisfaction of consumers who prefer a subtler experience. Since it is difficult to predict what you may or may not like, it’s a good idea to try the products beforehand at a beauty counter, and not simply rely on Ritual Cosmetics reviews.

What are some alternatives to Rituals Cosmetics?

If you’re looking for skincare products to address the signs of aging, we recommend Carrot & Stick. Carrot & Stick maximizes the use of powerful ingredients and minimizes the use of superficial ones, resulting in advanced skincare solutions that help promote healthy, more youthful-looking skin.



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