Everyone loves a good makeover, but these kind of changes are not limited to hair and makeup. Every so often a company gives itself a makeover with a big refresh and rebranding. Andersen Consulting became Accenture, and Dunkin Donuts recently dropped the “donuts” to showcase a more streamlined name. Remember when eBay swapped its puffy looking logo for a sleeker version? The direct-to-consumer brand Nerium recently gave itself an overhaul by rebranding itself as Neora. Here’s a closer look at the newly minted company, what Neora sells and is it right for you?
What is Neora?
Before looking into Neora, it’s important to take a step back and look at its roots. Nerium International launched in 2011 with just one product, Nerium Age-Defying Night Cream. The product’s key ingredient is oleandrin, which is derived from the oleander plant. Oleander grows wild in California, Texas and Florida and is also sold as a houseplant. It is a highly poisonous plant but oleander has been used medicinally since ancient times. For the skin, oleander extract is thought to help reduce the signs of aging and is believed to be an antioxidant.
According to an article in Direct Selling News, there are a few reasons why Nerium rebranded itself as Neora but it comes down to product growth. Neora Founder and CEO Jeff Olson along with other company leaders told the press that it was time to reboot the company. In recent interviews, the Nerium executives explained that their skincare brand had expanded and the majority of their products no longer contained their namesake oleandrin. The company had also expanded into wellness which was not reflected in the Nerium name. “We not only survived as a startup, but we thrived,” Olson said to Direct Selling News. “But we felt like it was time to hit the reset button. We’re going to leverage everything we have learned in the previous seven years and retool ourselves.”
Or as Neora Chief Leadership Officer Renee Olson explained to the press, “What’s so exciting about the new name, Neora, is that it means a new era, so, it’s perfectly symbolic for us.”
In interviews, Neora executives explain that they view the new venture as being an anti-aging company whose products include skincare as well as supplements. The company also plans to focus on international markets.
What Does Neora Sell?
Neora take a holistic approach by offering skincare as well as nutritional supplements. Here’s a closer look at the product line.
Prolistic Skin-Balancing Lotion with Probiotic Technology – This body lotion is powered by prebiotic and probiotic blends and is meant to hydrate and boost the skin’s barrier function while also providing a gentle exfoliation.
Acne and Cleanser Combo – Designed for anyone with blemish prone skin, this duo includes the Age IQ Double-Cleansing Face Wash, which has the texture of a foam cleanser with the properties of oil. The next step after cleansing is to apply the Acne Treatment Pads which are soaked with salicylic acid.
Age IQ Eye Serum – Packed with jojoba esters, green tea, peptides, caffeine and sodium hyaluronate, the Age IQ Serum is meant to fill in fine lines and target dark circles and puffiness.
Age IQ Invisi-Bloc Sunscreen Gel Broad Spectrum SPF 40 – Designed for daily use, this sunscreen gel has a lightweight feel and helps block UVA/UVB/HEV rays.
Eye-V Moisture Boost Hydrogel Patches – These eye patches contain glycerin and aloe leaf water to give the eye area a boost of hydration.
Age IQ Night and Day Combo – This pack contains a day and night cream that are designed to help target the signs of aging, such as dark spots and fine lines and is also designed to improve skin’s texture.
Neora Firm – A company bestseller, Neora Firm is a body lotion that helps to tone and tighten skin, and helps reduce the appearance of cellulite.
Wellness Chews Energy Formula – Neora’s Energy Chews are meant to help balance the body’s circadian rhythm, and provide an immediate energy boost as well as longer term benefits.
Youth Factor Complete Vitality Complex – A daily tablet, the Youth Factor Complete Vitality Complex is formulated with enzymes, antioxidants and niacin, also known as vitamin B3.
Wellness Chews Sleep Formula – Available in a honey lemon flavor, these chews are meant to help ease occasional sleeplessness by helping reduce the time it takes to fall asleep, and helping you stay asleep.
What Ingredients are in Neora Products?
Neora products contain a mix of ingredients commonly found in skincare as well as proprietary blends. Some of the ingredients that are exclusive to Neora include SAL-14, a botanical blend featuring the antioxidants bidens pilosa and mauritia flexuosa fruit oil; Eco-Veil, which is meant to mimic the skin’s natural barrier to form a clear shield that blocks out blue rays and environmental stressors; ProRenew Plus, a blend of the probiotic lactococcus ferment lysate and prebiotic fructooligosaccharides; and FIL4R, derived from white lily and Brazilian ginseng that is thought to reduce the appearance of puffiness, fine lines and wrinkles around the eye area.
More common skincare ingredients include salicylic acid, which helps fight acne; the humectant glycerin; clary sage oil which helps to calm and soothe the skin; and the antioxidant green tea. Sodium hyaluronate, a water-soluble salt form of hyaluronic acid, is a key ingredient in Neora’s moisturizers. It’s naturally occurring in the body and holds up to 1,000 times it weight in water.
Where Can I Buy Neora?
Neora products are available for purchase on the company website and through its network of distributors. A few of the products are available on Amazon but are still under the Nerium brand (the logo has remained the same).
How Much Are Neora Products?
Neora products are priced in line with prestige brands. The six piece Advanced Skincare Kit is $250, while the Age IQ Night and Day combo is $187 for a one time purchase, or $140 with automatic delivery. The Acne & Cleanser Combo is $99 or $74 with automatic delivery. The IllumaBoost Brightening & Shield sells for $80, or $60 with a monthly delivery.
Do Neora Products Work?
One person’s miracle product may do nothing for someone else, or may cause irritation. When evaluating whether Neora products are right for you, it can be helpful to see what other customers have to say about it. But Neora reviews are limited as the rebranded company is relatively new but many of its products are identical to the ones sold under the Nerium brand. Assuming the formulations are unchanged, we’ll look at customer feedback of Nerium products on Amazon, although for the most part the products have less than 20 reviews.
One exception is the Nerium Age Defying Eye Serum, which has 205 reviews and a 3.5 star rating. Forty-four percent of customers give it a 5 star rating, while 28% give it one star. Those who love it say, “2 words Tha Bomb! This stuff gets every puff out without burning your eyes like a lot of products” and “I’ve tried a lot of different products of this type, and this one works the best!”
The Nerium Age IQ Day & Night Cream Combo gets a 3 star rating from five customer reviews. Forty percent gave it five stars while an additional forty percent gave it one star. Fans say, “I love this cream. You won’t see results for at least 4 weeks. Always remember everybody’s skin is different. It is the best ever” to “Product hasn’t worked for me.”
The EYE-V Moisture Boost Hydrogel Patches gets a 3.7 star rating from nine customer reviews. Those who loved it said “I love this product. It is amazing, and really works. Try it if you have any concerns about the under eye area.” Customers who gave it low stars said it didn’t work for them. “I didn’t see the results other reviewers saw. I have dryness, and no dark circles or puffiness. I saw some hydration improvement immediately, but that faded within a few hours; not enough to justify the cost per treatment.”
A few of the company’s wellness products also have Amazon reviews. The Nerium Youth Factor Complete Vitality Complex gets 5 stars from four reviews. Positive feedback includes “Originally came with several Nerium items. Seems to help with appetite control.”
What Are Some Alternatives To Nerium?
Nerium products are certainly expensive and may not be for everyone, or you may hesitate to try it based on the lack of reviews. But there are plenty of other brands to consider for anti-aging products, including Formulyst and Advanced Dermatology.
Formulyst’s philosophy is long-term and effective skincare. The comprehensive line of products address everything from wrinkles to dark spots and dry skin. Formulyst Retexturing and Perfecting Serum is powered by gentle but effective alpha hydroxy acid (AHA) which works to dissolve skin cells. Packed with plant based acids, this serum sloughs off dead skin cells, leaving behind fresher, smoother looking skin.
The gold standard ingredient for tackling fine lines is retinol, a vitamin A derivative. This is the star ingredient in Formulyst’s Anti-Aging Night Cream. What makes this formula different is that it contains a high dose of retinol but it’s also packed with ultra-soothing and hydrating safflower seed oil and jojoba to lock in moisture.
Fans of skincare kits, which take all the guesswork out of creating your own regimen, should try Advanced Dermatology. This no nonsense brand offers a pared down approach to skincare. The packaging is simple and streamlined, and the products bring skincare back to the basics. The kit contains just six essential items including a daily cleanser; serum; anti-wrinkle firming treatment; night cream; day cream and an eye cream. In other words, everything you need to achieve your best possible looking skin.