You already know that juicing is good for you, but here is another way to get your greens—in your skincare. The California-based organic skincare company Juice Beauty harnesses the power of organic juices, including apple, grape, lemon and aloe leaf in its products. Juice Beauty is one of the buzziest organic skincare companies around, and reached a new level fame when it started creating Goop’s private label skincare, Goop by Juice Beauty. Here’s a look at Juice Beauty, its products, and are they worth a try?
What is Juice Beauty?
Juice Beauty was founded by Karen Behnke, who describes herself as a serial wellness entrepreneur. In 1980 at just age 22 she created Get Fit Aerobics. Just three years later she launched Execu-Fit, a corporate wellness company offering fitness programs and medical screenings. When she became pregnant with her first child at age 40, Behnke started taking a closer look at the ingredients in her beauty products- and was dismayed at the number of chemicals she found. This inspired her to create a line of products that were safe but effective.
Behnke bought the name “Juice Beauty” in 2004 and launched the company the following year. Since then, it has quickly become a cult favorite brand, counting Kate Hudson and Gwyneth Paltrow among its celebrity fans. Its first breakthrough product was the Green Apple Peel, an exfoliating mask powered by AHAs (alpha hydroxy acid).
Juice Beauty got another boost in 2016 when Paltrow tapped Juice Beauty to create Goop’s own skincare line, called Goop by Juice Beauty. Paltrow also serves as Juice Beauty’s creative director for the brand’s makeup collection. In addition to the makeup, Juice Beauty also sells moisturizers, serums, sunscreen and toner.
What is the Juice Beauty Philosophy?
The Juice Beauty concept is based around the power of organic fruit juice. Extracts from apple, grape, lemon and aloe are used as a product base rather than water or fillers like petroleum. As the company explains, fruit juices are high in antioxidants, and highly effective. The fruits provide vitamin C, vegetable hyaluronic acid, peptides, algae and natural essentials oils. Plant pigments are used in the makeup line to give long lasting, vibrant and safe colors. Juice Beauty describes the products as “farm to beauty.”
What Does Juice Beauty Sell?
Juice Beauty has an extensive collection of skincare and makeup products, along with haircare. Here’s a breakdown of the products, along with some of Juice Beauty’s best-sellers.
Juice Beauty Moisturizers
Juice Beauty Stem Cellular Anti-Wrinkle Moisturizer – This cream is formulated with fruit stem cells, vitamin C and grape seed which hydrate the skin while improving the appearance of fine lines.
Juice Beauty SPF 30 Tinted Mineral Moisturizer – Available in four shades, Juice Beauty’s tinted moisturizer contains zinc oxide for sun protection, as well as hyaluronic acid, jojoba oil and sunflower oil to leave skin dewy and hydrated.
Juice Beauty Green Apple Age Defy Moisturizer – Suitable for all skin types, the Green Apple Age Defy Moisturizer is powered by skin plumping hyaluronic acid, while malic acid from apples works to even out skin tone.
Juice Beauty CC Cream
Juice Beauty Stem Cellular CC Cream – This 12 in 1 cream does a little bit of everything, from protecting the skin from sun damage, evening out the skin tone and smoothing out texture. The CC Cream is available in five shades.
Juice Beauty Sunscreen
Juice Beauty SPF 30 Sport Sunscreen – The key ingredient in this chemical free sunscreen is zinc oxide. The sunscreen leaves skin feeling soft thanks to organic coconut, aloe and jojoba provide antioxidant-rich hydration.
Juice Beauty’s SPF 8 Lip Moisturizers – Protecting lips from the sun is often overlooked, but Juice Beauty’s trio of lip moisturizers nourish lips with organic sunflower and coconut while offering SPF 8 protection.
Juice Beauty Serum
Juice Beauty Signal Peptides Firming Serum – This lightweight serum contains a cocktail of skin firming and hydrating ingredients including plant lipids, rice peptides and wild blueberry extract.
Juice Beauty Green Apple Age Defy Serum – Designed for all skin types, this apple-based serum works to brighten the skin and improve dark spots and discoloration. Aloe leaf juice and lemon are also key ingredients.
Juice Beauty Makeup
Phyto Pigments Flawless Serum Foundation – This foundation-serum combination offers buildable coverage while hydrating the skin. Vitamins C and E protect and brighten the skin.
Phyto Pigments Ultra Natural Mascara – Lashes will look dark, long and shiny thanks to this plant-powered mascara. Candelilla wax leaves lashes looking glossy while purple carrot extract darkens the formula.
What Is the Juice Beauty Green Apple Peel?
The Juice Beauty Green Apple Peel is the company’s first breakthrough product that generated plenty of publicity from magazines, as well as celebrity fans. The best-selling exfoliating mask is powered by alpha and beta hydroxy acids along with cane sugar to dissolve dead skin cells, revealing fresher, smoother looking skin. The mask helps reduce the appearance of dark spots, and evens skin tone and texture. It is available in three strengths- full strength, sensitive and a pregnancy formula.
What is Goop by Juice Beauty?
This is Juice Beauty’s line of products developed for Gwyneth Paltrow’s lifestyle website, Goop. The collection includes the Exfoliating Instant Facial ($125) which whisks away old skin cells and nourishes the skin; the Perfecting Eye Cream ($90) formulated with olive butter; and the Luminous Melting Cleanser ($90), an Allure Best of Beauty Award winner.
What Ingredients are in Juice Beauty Products?
The core concept of Juice Beauty is its base of organic juice, including apple, aloe leaf, grape and lemon. Other plant based ingredients include moisturizing shea butter; the mineral sunscreen zinc oxide; coconut and sunflower oil for hydration; and mango seed butter. Plant pigments are used to add color to the makeup collection. The products are formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances.
Where is Juice Beauty Sold?
Juice Beauty is sold on its website, along with retailers such as Ulta, Amazon, TheDermStore.com, Blue Mercury, Bloomingdale’s and Goop.com.
How Much Does Juice Beauty Cost?
Juice Beauty products are priced at a mid-level range, similar to department store brands. The Juice Beauty SPF 30 Tinted Mineral Moisturizer is $32, while the Juice Beauty SPF 30 Sport Sunscreen is $16. The Blemish Clearing Serum retails for $30. The serums are among the priciest products. The Juice Beauty Signal Peptides Firming Serum is $110, while the Stem Cellular Anti-Wrinkle Booster Serum sells for $80.
Is Juice Beauty tested on Animals?
Juice Beauty says its formulas are cruelty-free and are never tested on animals.
Does Juice Beauty Work?
Finding the right beauty products and skincare regimen always involves some experimentation, as one person’s miracle product may do nothing for someone else. It’s also helpful to look at product reviews and customer feedback.
Juice Beauty has received plenty of editorial coverage since its debut, with write ups in Marie Claire, Byrdie, Elle, Glamour, Allure and InStyle. Harper’s Bazaar called the Green Apple Peel Sensitive formula one of the “best at home peels” of 2017, while the magazine named the Phyto-Pigments Ultra Natural Mascara one of the “best mascaras of all time” the same year. “Unlike most natural mascaras that settle under your eyes by end of day, this one is flake-and smudge-free,” declared the magazine.
Juice Beauty’s website includes customer reviews. The Blemish Clearing Serum has 4.5 out of 5 stars, from over 150 reviews. Happy customers write “Love it” and “Cleared my acne.” Feedback includes “I’m 27 and I finally found something to stop my breakouts!” while those who gave it the minimum of stars wrote that it did nothing for them. On TheDermStore.com, the Stem Cellular Anti-Wrinkle Moisturizer gets a 5 out of 5 star rating from 80 reviews. Fans call it their “Holy grail moisturizer” and “best night cream ever.” One customer complained about the lemon scent, while others said they used it and didn’t notice any difference.
On Amazon, one of the most reviewed Juice Beauty products is the Stem Cellular CC Cream, which has over 260 reviews and a 3.8 out of 5 star rating. Satisfied users say it’s “the best” for aging skin and “I stopped using foundation because of this CC Cream.” Users who gave it low stars said it was smelly, sticky, oily and “a waste of money.”
The Juice Beauty Green Apple Age Defy Moisturizer has a 3.7 out of 5 star rating on Amazon. One reviewer called it “my new favorite moisturizer” and “great for super sensitive skin.” Customers who didn’t fall in love complained about the packaging, and scent. Some found it too rich while others found it didn’t do anything for their skin.
What Are Some Alternatives to the Juice Beauty?
Juice Beauty may not be the right choice for everyone, in terms of the price point or how it how it reacts with your skin. If you’re looking for a well-rounded skincare line, there are a few other brands to consider.
Formulyst’s philosophy is long-term and effective skincare. The brand wants to help its customers achieve their best looking skin, rather than covering it up with makeup. The comprehensive line of products focuses on everything from wrinkles to dark spots and dry skin. If you want smoother looking skin, skip the harsh exfoliators which can do more harm than good. Formulyst Retexturing and Perfecting Serum is powered by gentle but effective alpha hydroxy acid (AHA) which works to dissolve dead skin cells. Packed with plant based acids, it whisks away old skin cells, leaving behind fresher, smoother looking skin. The serum also works to on unevenness and blotchiness. Formulyst Clarifying AHA Cleanser is designed to give a skin a gentle but effective cleanse. The formula contains alpha hydroxy acids (AHA) derived from citrus and botanical extracts. These acids work by dissolving dead skin cells and drawing out impurities from the pores to reveal smooth, refreshed skin. Want to get rid of a blemish? Don’t pop it- dry it. Apply a dab of Formulyst’s Blemish Clearing Complex. It contains a whole cocktail of bacteria fighting, pimple drying products including zinc oxide, salicylic acid, and camphor. It also helps to unclog pores.
If you like the simplicity of a skincare kit, consider Advanced Dermatology. This no nonsense brand offers a pared down approach to skincare. The packaging is simple and streamlined, and the products bring skincare back to the basics. The kit contains just six essential items including a daily cleanser; serum; anti-wrinkle firming treatment; night cream; day cream and an eye cream. In other words, everything you need to achieve your best possible looking skin.