While sheet mask selfies are always popular on social media, the most popular one is arguably the Hanacure mask. Celebrities including Drew Barrymore, Molly Sims, Demi Moore and Kourtney Kardashian have all snapped selfies while wearing this gel face mask which makes its wearer look extremely old and wrinkled while the mask is on, and can also distort the shape of the eyes due to temporary pulling. Despite making its wearer look mildly terrifying, Hanacure went viral and it is periodically out of stock. Just search for #HanacureEffect and you’ll find 63,000 followers. Here’s a closer look at what exactly is the Hanacure, what it does and how it works, and is it worth a try?
What is the Hanacure?
The Hanacure All-In-One Facial is an at-home mask treatment from South Korea that launched in early 2017 and quickly became a buzzed about product. The product is designed to “renew, regenerate and reveal better skin.” More specifically, the mask is meant to boost hydration while lifting, firming and smoothing the skin. It is also designed to tackle enlarged pores, hyperpigmentation and detox the skin. The product is a single use mask that is washed and peeled off after 30 minutes. The mask can also be applied on the neck and the back of the hands.
What Is the Concept Behind Hanacure?
According to the company website, the driving idea behind Hanacure was to create one streamlined product that could replace a multi-step, multi-item skincare regimen. The founders describe the Hanacure All-In-One Facial as “the ultimate multi-action treatment mask so that you can address any of the most common skin concerns you may be facing or would just like your skin to have a quick pick-me-up. It’s like having a facial that you can take anywhere and use at any time.”
How Does Hanacure Work?
The Hanacure is a two step system, which includes a lifting serum and a gelling solution. The process is simple. Start with a freshly washed and dried face. Then just peel back the foil cover of the gelling solution and pour the serum in. Then reseal the packet and shake for 20 seconds, which activates a “purifying compound.” Next, dip the Hanacure brush into the solution and apply it all over the face while avoiding the eye area and lips. The mask goes on clear, and let it sit for 30 minutes. Extra product can be used on the back of the hands and the neck.
After about 10 minutes, the gel face mask will start to solidify on the skin and leave users with a tight, pulling sensation. There will also be some tingling. This tight feeling from the drying mask is what causes its users to look oddly pulled and wrinkled in their selfies. Allure magazine described the look as “a raisin that has been left in the sun for a year, or the bottom of your feet after spending two hours in a bathtub.” After 30 minutes, peel and wash the mask off.
Hanacure states that the key to the product is “CO2 octolift technology.” As the company explains, the CO2 octolift “fuses the purifying compound with carbon dioxide in the air” allowing it to transform from a liquid into a solid. The “resolidification process creates a strong binding force producing an intense lifting and tightening effect while absorbing all the impurities trapped in your skin and pores.” The founders boiled it down in an easier way for Today.com – “You can think of it as tiny micro-sponges in your pores, absorbing all the impurities.”
Hanacure says that the product’s botanicals work to soothe and calm the skin.
What Does Hanacure Sell?
Right now, Hanacure only sells two products, its facial treatment along with a moisturizer. The All-in-One Facial Starter is sold as a single mask as well as in a set of four. Hanacure also sells Nano Emulsion, which is a moisturizer formulated with peptides and mushroom extract. It can be used twice daily and is meant to improve skin tone and texture while leaving skin hydrated and nourished. The company says it is planning to add more skincare products to its collection in the future.
How Much Are Hanacure Products?
Hanacure product prices are in line with department store brands. The single use All-in-One starter facial is $29, while the All-in-One Facial set, which contains four masks, retails for $110. A bottle of Nano Emulsion will set you back $100.
What Ingredients are in Hanacure Products?
Hanacure products are formulated with a range of botanicals as well as peptides. Key ingredients include extracts from lotus leaf, hovenia dulcis (Japanese raisin tree), camellia senensis, peony, sophora root (a shrub) and honeysuckle flower, as well as rosa canina fruit oil from a wild, climbing rose. Three different peptides are also used – including icotinoul dipeptide-22, acetyl hexapeptide-8, and copper tripeptide-1.
Where Are Hanacure Products Sold?
Hanacure products are available on the company’s own website, as well as retailers such as Violet Grey, Amazon, Neiman Marcus and Bergdorf Goodman.
How Often Can the Hanacure All-In-One Treatment Be Used?
The company recommends using the mask two times a week until users have achieved their desired results. Once that happens, the mask can be used a few times a month for maintenance or a quick boost.
Who Can Use the Hanacure?
Hanacure says that the mask is designed for all skin types and all ages, but it is not recommended for anyone who has psoriasis or eczema. Pregnant or nursing women should consult their doctor before use. The company also suggests that anyone who has had laser treatments, peels or uses retinols should allow their skin to fully recover before using the mask.
Is Hanacure Cruelty Free?
Hanacure says that its products are not tested on animals, and are formulated without parabens, sulfates and phthalates. The emulsion does not contain colorants, fragrance or alcohol. It is hypoallergenic and vegan.
Does the Hanacure Work?
When trying to determine if a product works and may be right for you, remember that beauty doesn’t have a one size fits all approach. One person’s miracle product could do absolutely nothing for someone else, so a little trial and error is always involved when testing new products – and looking into reviews.
The Hanacure has received plenty of editorial coverage in publications including Glamour, Harper’s Bazaar, Town & Country and Today.com. Celebrity endorsements, like this one from Drew Barrymore, also helped add to the product’s buzz: “It gets so tight that it literally pulls your face… But, it makes you look so fresh when you wash it off. And it’s so effective. How fun is that in a package.”
The editorial reviews are largely positive. Town & Country declared that it was worth the $110 price tag; “Post-treatment, my complexion had never looked better.” One aspect of the Hanacure that takes reviewers off guard is just how tight the mask feels. As the Town & Country writer noted, “While I knew there would be tightening, I hadn’t expected this much intensity from an at-home mask. I’d anticipated something along the lines of a traditional peel-off mask or a clay mask—restrictive but not immobilizing. Instead, the Hanacure literally froze my entire face in place, making it next to impossible to talk, much less finish my Sunday night glass of vino.”
Three Today show staffers tried it out in 2017. One reviewer said that it turned her skin bright red and she broke out. The second staffer liked it, and the third one said she found that her skin was tighter — but maybe a little too dry. Glamour’s reviewer said that the mask made her skin look “angry” but the next day, she found that her “jawline looks a little tighter, my cheeks a little dewier—it wasn’t exactly enough of a difference that someone else could tell looking at a before-and-after.”
On Amazon, the Hanacure has a 3 out of 5 star rating, with nearly the same amount of one and five star ratings. Reviews range from “best product ever” to “there is nothing special about this mask.” The chief complaint was about the price for a single use product, and those that did like the product noted that repeated use was necessary to keep up the results.
What Are Some Alternatives to the Hanacure?
The Hanacure may not appeal to everyone, or perhaps you are looking for products that you can easily (and quickly) incorporate into your daily routine, rather than carving out time to apply a mask. But if you’re looking for a well-rounded skincare line, there are a few other brands to consider.
Formulyst’s philosophy is long-term and effective skincare. The brand wants to help its customers achieve their best looking skin, rather than covering it up with makeup. The comprehensive line of products focuses on everything from wrinkles to dark spots and dry skin. Formulyst’s Pro-Collagen Serum contains a highly concentrated mix of peptides and proteins, derived from seaweed, wheat and soy, to help address the signs of aging. Or reach for wrinkle busting retinol, a vitamin A derivative. This is the star ingredient in Formulyst’s Anti-Aging Night Cream. What makes this formula different is that it contains a high dose of retinol but it’s also packed with ultra-soothing and hydrating safflower seed oil and jojoba to lock moisture in and soothe the skin.
If you like the simplicity of a skincare kit, consider Advanced Dermatology. This no nonsense brand offers a pared down approach to skincare. The packaging is simple and streamlined, and the products bring skincare back to the basics. The kit contains just six essential items including a daily cleanser; serum; anti-wrinkle firming treatment; night cream; day cream and an eye cream. In other words, everything you need to achieve your best possible looking skin.