The story behind goPure
goPure is a small, natural beauty brand that’s just starting to make its way into the mainstream. While the brand is young, the ingredients in goPure skin care products have been in use for decades to combat the signs of aging, hyperpigmentation, and more. But should they be on your shortlist of products to try? To find out, read our goPure review to learn more about the brand’s best selling products, key ingredients, goPure reviews from real customers, and more!

What are the Best Skin Care Products of 2023?
Is goPure Skincare Worth The Money?
A common question about this brand is if the products are worth the cost.
In our opinion, goPure products deliver value for money, but take a look at other brands that don’t require you to sacrifice your precious money.
We recommend brands that are committed to developing clean yet effective products.
One brand is Carrot & Stick, a clean skincare brand that perfectly balances the gentle nurturing of plants with the powerful results of innovative science.
Carrot & Stick intro bundles deliver great value for money because you can bundle 3 full-size products worth up to $240 for $88.
What’s Inside GoPure Skincare?
goPure skin care products are each formulated based on one key ingredient, for example, vitamin C, retinol, and hyaluronic acid. These ingredients should all be part of your skincare routine. Here’s why:
Vitamin C
There’s no such thing as a miracle treatment when it comes to combating age, though vitamin C comes pretty close. It’s a powerful antioxidant that protects your skin from environmental free radical damage.
Vitamin C also helps fade dark spots, evens out skin tone, and increases radiance. As if that wasn’t enough, research suggests that when vitamin C is applied to the skin, it significantly reverses aging-related structural changes by influencing collagen and elastin synthesis.
Instead of using pure vitamin C (ascorbic acid), goPure utilizes a vitamin C derivative called sodium ascorbyl phosphate that is much more stable than pure vitamin C. It’s in GoPure Vitamin C Moisturizer, a facial cream that is said to diminish the appearance of uneven skin tone and environmental damage as it helps skin appear brighter.
Our favorite Vitamin C serum is Carrot & Stick The Defence Serum. It contains 3 distinct types of Vitamin C that work together to help fight free radical damage. We recommend using it every morning.
Retinol
Retinol is widely considered the gold standard ingredient in anti-aging skin care. That’s because retinol has been clinically proven to minimize the appearance of fine lines and wrinkles, improve uneven skin tone, restore skin firmness, shrink the appearance of enlarged pores, and more.
While retinol provides many benefits to the skin, it’s also known to cause side effects like skin dryness and irritation.
It’s in GoPure Retinol Serum, a lightweight, fast-absorbing facial serum.
Use retinoids at night. We recommend this retinoid oil serum. It contains Hydroxypinacolone Retinoate, an ingredient that provides similar benefits with less irritation.
Hyaluronic Acid
Rather than using synthetic hyaluronic acid, goPure uses botanical hyaluronic acid in their formulations. Botanical hyaluronic acid is derived from a plant native to India called Cassia Angustifolia. Seeds from this plant contain a high content of polysaccharides that mimic hyaluronic acid.
When applied to the skin, botanical hyaluronic acid penetrates the dermis to secure moisture, increase skin elasticity, and assist in tissue repair and protection. In fact, Cassia Angustifolia seed extract has been shown to deliver superior skin hydration benefits compared to hyaluronic acid.
What are the best selling goPure skin care products?
goPure skin care products are formulated based on one key ingredient, for example, retinol, vitamin C, hyaluronic acid, and more. In addition, the brand offers several different types of products with each key ingredient (e.g. Vitamin C Cleanser, Vitamin C Moisturizer, and Vitamin C Serum). With all of the different options, you may be asking yourself: what are the best selling goPure skin care products? If so, check out these top four goPure skin care products:
goPure Retinol Serum
The goPure Retinol Serum is a lightweight, fast-absorbing facial serum that is said to help fade the appearance of wrinkles, dark spots, sun damage, large pores, and eye puffiness. This serum contains pure retinol (rather than a retinol derivative), along with supporting ingredients like botanical hyaluronic acid, aloe leaf juice, and jojoba oil. Of note, this serum does contain a high concentration of witch hazel, which can cause skin irritation for some people.
goPure Vitamin C Moisturizer
Another best selling goPure skin care products is the Vitamin C Moisturizer, a facial cream that is said to diminish the appearance of uneven skin tone and environmental damage as it helps skin appear brighter. Some of the additional ingredients in this cream include aloe leaf juice, sunflower seed oil, shea butter, and jojoba oil.
goPure Hyaluronic Acid Serum
goPure Hyaluronic Acid Serum is said to help give you an endlessly plump, dewy, healthy-looking glow with pure, potent, botanical hyaluronic acid. Unfortunately, this serum has more witch hazel in it than hyaluronic acid. Like we mentioned with the goPure Retinol Serum, witch hazel can often cause skin irritation due to its rich supply of tannins.
goPure Rosehip Oil
The final best selling goPure skin care product is the goPure Rosehip Oil, which only contains one ingredient: 100% pure, cold pressed, USDA organic rosehip oil. Rosehip oil contains provitamin A, mostly as beta carotene, which has the ability to increase cell turnover and promote regeneration in the outer layers of the skin. Over time, this can help even out skin tone and add a “glow” to the skin. Rosehip oil also contains all-trans retinoic acid (a vitamin A acid) that stimulates cellular regeneration and collagen production within the skin. This is why goPure Rosehip Oil may be able to help improve skin texture and reduce the appearance of lines and wrinkles.
Where are goPure products sold?
goPure skin care products are sold on the brand’s website, as well as third party ecommerce websites like Amazon and eBay. goPure products are not sold in stores because the brand wants to cut out the middleman and thereby pass the savings on directly to their customers.
What is the goPure return policy?
The goPure return policy states, “Our goal is 100% customer satisfaction and if, for any reason, you are not completely satisfied with your order or any of our products, please contact goPure Beauty at 1-800-925-4232. You may be eligible for a full refund if you are not satisfied with the performance of your products after trying them for three months. You may return any of our products, with your receipt, for a merchandise exchange, credit, or full refund of the purchase price (minus shipping and handling charges) within thirty (30) days from the purchase date. If you receive a damaged or defective item, we will promptly send you a replacement or issue you a full refund after you have returned the damaged or defective product. You will not be charged any additional shipping or handling fees for replacement of such damaged or defective shipments.”
Is goPure cruelty free?
goPure is cruelty free. The brand does not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products.
goPure reviews
Although this brand is still relatively young, they are starting to gain traction online and attract a surprising amount of positive reviews. Taking a look at goPure reviews on the brand’s website, we noticed that the majority of reviews are 5 star ratings. Perhaps the best way to judge the reviews is based on a kit that the brand offers (goPure Complete Premium Skin Care System), which includes 10 goPure skin care products.
At the time of writing this goPure review, this system has received over 800 customer ratings, with most of them being 5 out of 5 stars. Those that enjoy goPure skin care mention that these products help the skin to feel softer, look younger, and promote a healthy glow. While there aren’t many negative goPure reviews, there are a few customers that mention they haven’t seen results with these products even after weeks of use.
What are some alternatives to goPure?
There’s no need to compromise when it comes to finding skincare that’s effective and safe.
If you’re looking for effective skincare products that skip harmful toxins, one brand we recommend is Carrot & Stick.
Carrot & Stick is committed to creating plant-derived formulas that deliver extraordinary results without relying on toxic chemicals or standard preservatives.
Carrot & Stick takes a tough love approach to skincare, perfectly balancing the gentle nurturing of plants with innovative science.
Peta Original review: Sep 10, 2022.
Hi. I’ve been using the serums for 1 week. I do not have sensitive skin and usually use organic skin care and rose hip oil at night.
These products have caused redness, irritation and blotchy red patches all over my face and neck.
I have used a lot of different products in my time and this has never happened.