GoPure Review



The story behind goPure

goPure is a small, natural beauty brand that’s just starting to make its way into the mainstream. While the brand is young, the ingredients in goPure skin care products have been in use for decades to combat the signs of aging, hyperpigmentation, and more. But should they be on your shortlist of products to try? To find out, read our goPure review to learn more about the brand’s best selling products, key ingredients, goPure reviews from real customers, and more!

What are the Best Skin Care Products of 2022?

What are the best selling goPure skin care products?

goPure skin care products are formulated based on one key ingredient, for example, retinol, vitamin C, hyaluronic acid, and more. In addition, the brand offers several different types of products with each key ingredient (e.g. Vitamin C Cleanser, Vitamin C Moisturizer, and Vitamin C Serum). With all of the different options, you may be asking yourself: what are the best selling goPure skin care products? If so, check out these top four goPure skin care products:

goPure Retinol Serum
The goPure Retinol Serum is a lightweight, fast-absorbing facial serum that is said to help fade the appearance of wrinkles, dark spots, sun damage, large pores, and eye puffiness. This serum contains pure retinol (rather than a retinol derivative), along with supporting ingredients like botanical hyaluronic acid, aloe leaf juice, and jojoba oil. Of note, this serum does contain a high concentration of witch hazel, which can cause skin irritation for some people. 

goPure Vitamin C Moisturizer
Another best selling goPure skin care products is the Vitamin C Moisturizer, a facial cream that is said to diminish the appearance of uneven skin tone and environmental damage as it helps skin appear brighter. Some of the additional ingredients in this cream include aloe leaf juice, sunflower seed oil, shea butter, and jojoba oil. 

goPure Hyaluronic Acid Serum
goPure Hyaluronic Acid Serum is said to help give you an endlessly plump, dewy, healthy-looking glow with pure, potent, botanical hyaluronic acid. Unfortunately, this serum has more witch hazel in it than hyaluronic acid. Like we mentioned with the goPure Retinol Serum, witch hazel can often cause skin irritation due to its rich supply of tannins. 

goPure Rosehip Oil
The final best selling goPure skin care product is the goPure Rosehip Oil, which only contains one ingredient: 100% pure, cold pressed, USDA organic rosehip oil. Rosehip oil contains provitamin A, mostly as beta carotene, which has the ability to increase cell turnover and promote regeneration in the outer layers of the skin. Over time, this can help even out skin tone and add a “glow” to the skin. Rosehip oil also contains all-trans retinoic acid (a vitamin A acid) that stimulates cellular regeneration and collagen production within the skin. This is why goPure Rosehip Oil may be able to help improve skin texture and reduce the appearance of lines and wrinkles. 

What are the key ingredients in goPure skin care products?

goPure is focused on bringing the most high quality skin care products to consumers, and recognizes that what’s not in their formulations is just as important as what’s in them. Because of this, there are a number of ingredients that you will never see on the back of their labels. These include parabens, dyes, artificial fragrances, sulfates, propylene glycol, hydroquinone, formaldehyde, and more. 

What you will find in goPure skin care products are a number of gentle yet effective ingredients that can provide numerous benefits to your skin. The key ingredients that this brand focuses most heavily on are retinol, vitamin C, and hyaluronic acid. We’ll explain each of these ingredients in detail so you’ll know exactly how they affect your skin

Retinol is widely considered the gold standard ingredient in anti-aging skin care. That’s because retinol has been clinically proven to minimize the appearance of fine lines and wrinkles, improve uneven skin tone, restore skin firmness, shrink the appearance of enlarged pores, promote the effects of the skin’s natural moisturizing factor (NMF), and more. 

Vitamin C
Instead of using pure vitamin C (ascorbic acid), goPure utilizes a vitamin C derivative called sodium ascorbyl phosphate that is much more stable than pure vitamin C. Once sodium ascorbyl phosphate is absorbed into the skin, it is converted to ascorbic acid. Ascorbic acid functions as a potent antioxidant, and also has the ability to brighten the complexion, fade dark spots, and stimulate collagen production. 

Hyaluronic acid
Rather than using synthetic hyaluronic acid, goPure uses botanical hyaluronic acid in their formulations. Botanical hyaluronic acid is derived from a plant native to India called Cassia Angustifolia. Seeds from this plant contain a high content of polysaccharides that mimic hyaluronic acid. When applied to the skin, botanical hyaluronic acid penetrates the dermis to secure moisture, increase skin elasticity, and assist in tissue repair and protection. In fact, Cassia Angustifolia seed extract has been shown to deliver superior skin hydration benefits compared to hyaluronic acid. 

Where are goPure products sold?

goPure skin care products are sold on the brand’s website, as well as third party ecommerce websites like Amazon and eBay. goPure products are not sold in stores because the brand wants to cut out the middleman and thereby pass the savings on directly to their customers. 

What is the goPure return policy?

The goPure return policy states, “Our goal is 100% customer satisfaction and if, for any reason, you are not completely satisfied with your order or any of our products, please contact goPure Beauty at 1-800-925-4232.  You may be eligible for a full refund if you are not satisfied with the performance of your products after trying them for three months. You may return any of our products, with your receipt, for a merchandise exchange, credit, or full refund of the purchase price (minus shipping and handling charges) within thirty (30) days from the purchase date.  If you receive a damaged or defective item, we will promptly send you a replacement or issue you a full refund after you have returned the damaged or defective product. You will not be charged any additional shipping or handling fees for replacement of such damaged or defective shipments.”

Is goPure cruelty free?

goPure is cruelty free. The brand does not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products. 

goPure reviews

Although this brand is still relatively young, they are starting to gain traction online and attract a surprising amount of positive reviews. Taking a look at goPure reviews on the brand’s website, we noticed that the majority of reviews are 5 star ratings. Perhaps the best way to judge the reviews is based on a kit that the brand offers (goPure Complete Premium Skin Care System), which includes 10 goPure skin care products. 

At the time of writing this goPure review, this system has received over 800 customer ratings, with most of them being 5 out of 5 stars. Those that enjoy goPure skin care mention that these products help the skin to feel softer, look younger, and promote a healthy glow. While there aren’t many negative goPure reviews, there are a few customers that mention they haven’t seen results with these products even after weeks of use. 

What are some alternatives to goPure?

Overall, goPure offers consumers a range of skin care products with tried-and-true active ingredients at relatively low prices. But one thing that goPure lacks in most of their formulations is the use of innovative ingredients. If you’ve tried retinol and vitamin C products in the past without any success, you may want to consider a skin care brand that uses innovative ingredients based on the latest research, like Formulyst

Take Formulyst’s Anti-Wrinkle Peptide Serum, for example. The Anti-Wrinkle Peptide Serum uses Multi-Peptide Technology to combine six rejuvenating peptides into one formula: Argireline, Matrixyl 3000, pentapeptide-18, dipeptide diaminobutyroyl benzylamide diacetate, and acetyl octapeptide-3. All of these peptides have a unique mechanism of action, and they work together to help reduce the appearance of fine lines and wrinkles. The peptides in this formula are combined in a base of several potent hydrating ingredients, including glycerin, Chondrus Crispus extract, and sodium hyaluronate. Ultimately, Formulyst Anti-Wrinkle Peptide Serum can help to promote skin that looks and feels smoother, stronger, and more youthful.

There’s no need to compromise when it comes to finding skincare that is effective and safe. Carrot & Stick takes a tough love approach to skincare, perfectly balancing the power of plants with cutting edge science. Not only is Carrot & Stick good for your skin, it is also good for the environment as the formulas skip harmful chemicals commonly found in skin care products.

Fans of simple skincare should try Deep Science. Deep Science products are formulated with a few key ingredients that are the heavy lifters of skincare formulations.



Carrot & Stick

Carrot & Stick takes a tough love approach to skincare. What does this mean? It perfectly balances the power of plants with innovative science, offering the best of both worlds. Read More

Deep Science

Deep Science products are formulated with a few key ingredients that are the heavy lifters of skincare formulations. These simple and powerful formulas are free of toxic chemicals, so they’re gentle on the skin. Read More


The philosophy of Formulyst is long-term and effective skincare, rather than covering up any imperfections. The comprehensive line of products tackles everything from wrinkles to dark spots and dry skin. While some brands rely on unnecessary fillers and scents, Formulyst focuses on ingredients that help create results, such as vitamins, minerals and antioxidants. Read More

GoPure Eye Gel Review

goPure Youth Glow Eye Gel is a lightweight eye gel that is said to provide deep hydration to the sensitive area around the eyes and help address every major eye area concern. One of the key ingredients in this eye gel is Globularia Cordifolia Callus culture extract, also known by the trade name Resistem, which is obtained from the stem cell culture of the heart-leaved globe daisy (Globularia Cordifolia). Resistem boosts skin’s ability to fight against pro-aging agents and regenerate itself, protecting skin stem cells and stimulating sirtuin-1. In vivo studies have demonstrated that Resistem can reduce micro-inflammations and redness, as well as even out the complexion and enhance skin’s translucency and radiance.

Another key ingredient in the goPure Youth Glow Eye Gel is Matrixyl™ 3000, a peptide complex composed of the matrikines palmitoyl tripeptide-1 and palmitoyl tetrapeptide-7. Matrikines are messenger peptides that provide anti-aging benefits by signaling to cells to produce more collagen. Another collagen-boosting ingredient in this eye gel is methylsulfonylmethane (MSM). MSM is a naturally occurring sulfur compound that is necessary for collagen production. Without proper levels of MSM, our bodies are unable to produce healthy collagen, which can lead to lines, wrinkles, and sagging skin. By applying MSM to the skin, these signs of aging may be reduced. The goPure Youth Glow Eye Gel formula also includes numerous ingredients that can soothe the skin and increase hydration, such as aloe leaf juice, glycerin, green tea leaf extract, licorice root extract, cucumber hydrosol, botanical hyaluronic acid, ginkgo biloba leaf extract, and more.


GoPure Enzyme Mask Review

goPure Restorative Enzyme Mask is an exfoliating and hydrating mask that is said to softly dissolve any impurities and dull skin with active fruit enzymes, while nourishing and hydrating skin with a unique blend of soothing botanical moisturizers. The active fruit enzymes in this mask come from pumpkin and papaya extracts. Both contain proteolytic enzymes that break down keratin, a protein that acts as a “glue” to keep skin cells together. By dissolving keratin, these fruit enzymes help to exfoliate the top layer of dead skin cells, leaving skin looking brighter with a more even tone. In addition, pumpkin enzymes target the skin cell receptors that are responsible for stimulating cell turnover, which reveals a healthier, younger-looking complexion.

The blend of soothing botanical moisturizers in the goPure Restorative Enzyme Mask includes cocoa butter, shea butter, coconut oil, rosehip seed oil, and jojoba oil. These ingredients should help to prevent evaporation of the skin’s natural moisturizer, which leads to improved moisture retention and promotes softer skin. However, cocoa butter is known to be comedogenic, so those with acne-prone skin should be aware of this ingredient. Other beneficial ingredients in the goPure Restorative Enzyme Mask include reishi mushroom extract and Centella asiatica extract. Reishi mushroom extract is loaded with vitamins and antioxidants, and contains potent anti-inflammatory properties that can help to improve the appearance of acne, redness, and even eczema. Centella asiatica, also known as gotu kola, is a perennial plant native to the wetlands in Asia. Extracts from this plant are known to enhance moisturization, calm inflammation, and stimulate collagen synthesis after topical application.

  • TDR Original review: Mar 04, 2021. Reply

    Here’s the thing. There is a simplicity about GoPure skincare products that extends to everything including product names. Below you will find all the products that GoPure. We compiled a list of GoPure products for reference.

    Actives Glyco-Peptide Anti Wrinkle Moisturizer
    Nourishing Body Cream
    Anti Wrinkle Sheet Mask
    Actives Hydrate & Smooth Serum
    Vitamin C Day Moisturizer
    Retinol Night Cream
    Retinol Serum
    Vitamin C Serum
    Actives Brighten & Even Serum
    Youth Glow Eye Gel
    Actives Intensive Spot Corrector
    Nourishing Hand Cream
    Hyaluronic Acid Serum
    Actives Firm & Lift Serum
    goPure Actives Serum
    Vitamin C Cleanser
    Exfoliate & Glow
    Hydrating Toner
    Treat Your Body
    Actives Anti Wrinkle Sheet Mask
    Microdermabrasion Exfoliator
    Restorative Enzyme Mask
    Day & Night Moisturizer
    Pure Rosehip Oil
    Pure Argan Oil
    Vitamin C Skin Care
    Youth Glow Kit for Sensitive Skin
    Charcoal Body Scrub

  • Josephine Giacovelli Original review: Feb 14, 2021. Reply

    My daughter and I have used GoPure for over a year now and love the products! I have one question that in spite of asking multiple times, have not gotten a direct answer. Since GoPure is cruelty free, does the cruelty free also apply to humans? I am not being sarcastic or “snarky” and I know it sounds it but we want to sincerely know if they are supporting groups that are pro-life for all …. not just animals. Thank you!

  • Gay hagedon Original review: Jan 07, 2021. Reply

    Having trouble ordering I ordered the spot corrector or you get to where you buy one put in my credit card information never got a notice that you received it

  • Nancy Rigdon Original review: Dec 12, 2020. Reply

    Help! I used the retinol serum and moisturizer for the first time last night!! My eyes are almost swollen shut this morning!! I did not put it around my eyes. Help!!

  • Norma Arteman Original review: Jul 04, 2020. Reply

    I am using many of the go pure products. I love packaging of retinol & vit C but I have one complaint. No way the pumps for Hydrating toner & vitamin C cleaner that came with them will work. Gave up & put pumps in drawer.

  • DeAnna Manley Original review: Jul 30, 2019. Reply

    I am on my second order and I love your products… looking for home page for order no. 3
    the eye serum was a surprise…. nothing ever seems to nourish my puffy eyes.. but your product did.

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