GoPure is a small, all-natural brand that’s just starting to make its way into the mainstream. But while the brand is young, the ingredients behind them have been in use for decades to combat signs of aging, hyperpigmentation and more. But should they be on your shortlist of products to try? We’re looking into GoPure today to bring you all the details so you know exactly what’s worth trying out. So without further adieu, let’s jump right in!
What is GoPure Skincare?
At its center, GoPure aims to improve the lives of women by creating safe yet effective skincare products that work for almost any budget. Currently, they’re only available through Amazon and their own website, but if you’re looking for products without parabens, artificial fragrances, propylene glycol, hydroquinone, formaldehyde, SLS or dyes, this brand might be just what you’re looking for. They offer a range of products with highly active ingredients at relatively low prices, so you can try these trendy ingredients without breaking the bank.
Actives can seem a little overwhelming, especially if you’re unfamiliar with the science behind each and every one of them. These ingredients do require a bit of caution, as well as time to see the full benefits of each. It’s not uncommon for these ingredients, especially retinol, to cause purging or irritation for the first few uses before you can see the benefits of these ingredients. But GoPure has found a way to make this process a little bit easier. While they do offer serum versions of most of their active ingredient based formulas, many have found it beneficial to start with their cream formulations. Incorporating a stronger active like retinol or vitamin C into a cream formula can make it much easier to use, especially for beginners. Paired with skin care items like a hyaluronic acid serum, you can can use these creams fairly rarely with very little irritation
Starting off with their retinol cream, GoPure incorporates this powerful anti-aging active into a moisturizing base. This is a much more gentle method of using retinol products, since the moisturizing ingredients with help to buffer and soothe the skin. Plus, as one of the last steps in your skincare routine, the retinol doesn’t immediately come into contact with the skin.
Vitamin C Cream
Similar to the Retinol Cream, the Vitamin C moisturizer makes a great introduction to vitamin C. This contains a gentler, more stable derivative of pure vitamin C, so it’s both easier to create a formula around, as well as easier to start using right away. This is gentle enough to use every day without any concern for even those with sensitive skin.
Hyaluronic Acid Serum
A hyaluronic acid serum can be one of the easiest, yet most effective products that you can add into your skincare routine. Hyaluronic Acid is already present in your skin, but adding in additional hyaluronic acid can help to fully hydrate your skin without irritating it. The Hyaluronic Acid Serum from GoPure contains hyaluronic acid and green tea to moisturize and hydrate without any of the heaviness that you’d expect from typical moisturizers or creams.
GoPure is very particular about the ingredients that are included in their formulas. Because of this, there are a number of ingredients that you will never see on the back of their labels. These include parabens, dyes, artificial fragrances, sulfates, propylene glycol, hydroquinone and more. But what you will find are a number of gentle yet effective actives that help to even out and improve your overall complexion.
The central actives that this brand focuses most heavily on are retinol, vitamin C and hyaluronic acid. These actives, when used as part of a regular routine, will help to target different skin concerns without irritation. Starting off with their retinol serum and cream, this product is best used at night, and is widely considered the gold standard ingredient in anti-aging skincare. For daytime, vitamin C, which can help with almost everything from acne to fine lines, while also boosting the efficacy of your sun protection. Both of these can be used with hyaluronic acid, which on it’s own can draw an incredible amount of hydration to the skin, which can reduce the appearance of fine lines and wrinkles as well as reduce any irritation and sensitivity.
But while actives are an important component in skincare, it’s the formula behind them that does most of the heavy lifting. A poorly formulated product, regardless of their active ingredients, can wreak havoc on your skin, so it’s important to look at ingredients list as a whole. One of the things you’ll notice about this entire product range is that their active ingredients are often at the very top of the ingredients list. GoPure uses Alexandrian Senna extract, a botanical form of hyaluronic acid, in almost every single one of their products to boost hydration as well as take away any potential irritation that could arise when first integrating actives into your routine. Witch Hazel and vitamin E are also used widely to form the base of GoPure products.
Along with these ingredients, there are also a number of beneficial plant extracts that help to round of these formulas and provide additional benefits. Centella Asiatica Extract helps with soothing the skin as well as fighting and preventing breakouts, while organic jojoba oil helps to condition and nourish the skin. All together this ingredients work to improve the look of your skin from several different angles by both hydrating and calming the areas as well as gently treating it. The only additional thing that you should keep in mind is that GoPure does use Phenoxyethanol as a preservative in their formulas. This is a gentle, non-irritating preservative, but there are some green beauty fans who would rather look for preservatives like rosemary extract and vitamin E.
Although this brand is still relatively young, they are starting to gain traction online and attract a surprising amount of positive reviews. On their website, there are hundreds of reviews for several different products, including some of the more popular ones we mentioned earlier. Looking specifically at their cream formulations the Vitamin C Face Moisturizer currently has 225 reviews, and an overall rating of 5 out of 5 stars, while the Retinol Face Cream has 219 reviews and an overall rating of 4.8 out of 5 stars.