GoPure Review



goPure is a small, natural beauty brand that’s just starting to make its way into the mainstream. While the brand is young, the ingredients in goPure skin care products have been in use for decades to combat the signs of aging, hyperpigmentation, and more. But should they be on your shortlist of products to try? To find out, read our goPure review to learn more about the brand’s best selling products, key ingredients, goPure reviews from real customers, and more!


1Carrot & Stick Review


What’s Inside GoPure Skincare?

goPure skin care products are each formulated based on one key ingredient, for example, vitamin C, retinol, and hyaluronic acid. These ingredients should all be part of your skincare routine. Here’s why: 

Vitamin C: Instead of using pure vitamin C (ascorbic acid), goPure utilizes a vitamin C derivative called sodium ascorbyl phosphate that is much more stable than pure vitamin C. It’s in GoPure Vitamin C Moisturizer, a facial cream that is said to diminish the appearance of uneven skin tone and environmental damage as it helps skin appear brighter.

But our favorite Vitamin C serum is Carrot & Stick The Defence Serum. It contains 3 distinct types of Vitamin C that work together to help fight free radical damage.

Retinol: It’s in GoPure Retinol Serum, a lightweight, fast-absorbing facial serum. 

Use retinoids at night. We recommend this retinoid oil serum. It contains Hydroxypinacolone Retinoate, an ingredient that provides similar benefits with less irritation.

Hyaluronic Acid
Rather than using synthetic hyaluronic acid, goPure uses botanical hyaluronic acid in their formulations. Botanical hyaluronic acid is derived from a plant native to India called Cassia Angustifolia. Seeds from this plant contain a high content of polysaccharides that mimic hyaluronic acid.

When applied to the skin, botanical hyaluronic acid penetrates the dermis to secure moisture, increase skin elasticity, and assist in tissue repair and protection. In fact, Cassia Angustifolia seed extract has been shown to deliver superior skin hydration benefits compared to hyaluronic acid.

What are the best selling goPure skin care products?

goPure skin care products are formulated based on one key ingredient, for example, retinol, vitamin C, hyaluronic acid, and more. In addition, the brand offers several different types of products with each key ingredient (e.g. Vitamin C Cleanser, Vitamin C Moisturizer, and Vitamin C Serum). With all of the different options, you may be asking yourself: what are the best selling goPure skin care products? If so, check out these top four goPure skin care products:

goPure Retinol Serum
The goPure Retinol Serum is a lightweight, fast-absorbing facial serum that is said to help fade the appearance of wrinkles, dark spots, sun damage, large pores, and eye puffiness. This serum contains pure retinol (rather than a retinol derivative), along with supporting ingredients like botanical hyaluronic acid, aloe leaf juice, and jojoba oil. Of note, this serum does contain a high concentration of witch hazel, which can cause skin irritation for some people. 

goPure Vitamin C Moisturizer
Another best selling goPure skin care products is the Vitamin C Moisturizer, a facial cream that is said to diminish the appearance of uneven skin tone and environmental damage as it helps skin appear brighter. Some of the additional ingredients in this cream include aloe leaf juice, sunflower seed oil, shea butter, and jojoba oil. 

goPure Hyaluronic Acid Serum
goPure Hyaluronic Acid Serum is said to help give you an endlessly plump, dewy, healthy-looking glow with pure, potent, botanical hyaluronic acid. Unfortunately, this serum has more witch hazel in it than hyaluronic acid. Like we mentioned with the goPure Retinol Serum, witch hazel can often cause skin irritation due to its rich supply of tannins. 

goPure Rosehip Oil
The final best selling goPure skin care product is the goPure Rosehip Oil, which only contains one ingredient: 100% pure, cold pressed, USDA organic rosehip oil. Rosehip oil contains provitamin A, mostly as beta carotene, which has the ability to increase cell turnover and promote regeneration in the outer layers of the skin. Over time, this can help even out skin tone and add a “glow” to the skin. Rosehip oil also contains all-trans retinoic acid (a vitamin A acid) that stimulates cellular regeneration and collagen production within the skin. This is why goPure Rosehip Oil may be able to help improve skin texture and reduce the appearance of lines and wrinkles. 

Where are goPure products sold?

goPure skin care products are sold on the brand’s website, as well as third party ecommerce websites like Amazon and eBay. goPure products are not sold in stores because the brand wants to cut out the middleman and thereby pass the savings on directly to their customers. 

Is goPure cruelty free?

goPure is cruelty free. The brand does not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products. 

goPure reviews

Although this brand is still relatively young, they are starting to gain traction online and attract a surprising amount of positive reviews. Taking a look at goPure reviews on the brand’s website, we noticed that the majority of reviews are 5 star ratings. Perhaps the best way to judge the reviews is based on a kit that the brand offers (goPure Complete Premium Skin Care System), which includes 10 goPure skin care products. 

At the time of writing this goPure review, this system has received over 800 customer ratings, with most of them being 5 out of 5 stars. Those that enjoy goPure skin care mention that these products help the skin to feel softer, look younger, and promote a healthy glow. While there aren’t many negative goPure reviews, there are a few customers that mention they haven’t seen results with these products even after weeks of use. 

What are some alternatives to goPure?

There’s no need to compromise when it comes to finding skincare that’s effective and safe.

If you’re looking for effective skincare products that skip harmful toxins, one brand we recommend is Carrot & Stick.

Carrot & Stick is committed to creating plant-derived formulas that deliver extraordinary results without relying on toxic chemicals or standard preservatives.




Carrot & Stick

Carrot & Stick takes a tough love approach to skincare. What does this mean? It perfectly balances the power of plants with innovative science, offering the best of both worlds. Read More


The philosophy of Formulyst is long-term and effective skincare, rather than covering up any imperfections. The comprehensive line of products tackles everything from wrinkles to dark spots and dry skin. While some brands rely on unnecessary fillers and scents, Formulyst focuses on ingredients that help create results, such as vitamins, minerals and antioxidants. Read More
  • Django Original review: Dec 22, 2023. Reply

    Is your question asking if they test their products on humans or is your question re their political stance on abortion which would be irrelevant to their product and its ingredients? Thanks!

  • Judy Shedd Original review: May 20, 2023. Reply

    Same here. Made my skin blotchy and red. And the smell of each product was either alcohol laden or medicinal.

  • Janice Ritter Original review: Apr 13, 2023. Reply

    The product is great, but my hair is frayed now.

  • Shonna Original review: Feb 25, 2023. Reply

    Same has been happening to my face. I gave it a break and came back to it and the redness in blotches and irritation has come back after one use of the serums without retinol. I wish they had gentler versions.

  • Tracy Gunter Original review: Dec 06, 2022. Reply

    I’ve been using the 3 serums for about a week now and have had red blotches come up all over my neck and parts of my face. I’ve used all kinds of different products and never had this happen to me

  • Peta Original review: Sep 10, 2022. Reply

    Hi. I’ve been using the serums for 1 week. I do not have sensitive skin and usually use organic skin care and rose hip oil at night.
    These products have caused redness, irritation and blotchy red patches all over my face and neck.
    I have used a lot of different products in my time and this has never happened.

  • EVELYN ASH Original review: Mar 23, 2021. Reply

    GoPure all the way!
    My son even created a page FACETIME WITH ELY and an Instagram page , so that I can share my GoPure experience!
    I have tried so many products even went MLM just so I can get products at cheaper price BUT none worked like GoPure.
    I tell all that I finally found the “holy Grail” in skin care ❤ products.
    In 2018 my skin was riddled with dark age spots, large pores, and my skin is so coarse, flaky and I can’t even apply makeup without making me look so made up because no matter how much coverage I apply the dark spots shines true! Then in April 2018 I stumbled into GoPure Facebook ads. The price point was like a wow factor for me at this point. Plus the their amazing return policy is like having a full size sample product, so there is literally nothing to lose.

    I am 62 yrs old and for the first time after so many years, my skin is glowing and I can go out without full coverage and just the SB BRONZER to give me a tinge of colour.

    I ordered the 8 pc kit then added the duo exfoliator, namely the microdermabrasion and enzyme masque plus ROSE HIP OIL which is one of their products I cannot go without. It is a multi Tasker for me which I apply after the serums. The Enzyme masque is my go to on lazy days because I leave it overnight and wake up fully hydrated and with skin like a “baby’s bum”.

    No more age spots! Wish I could upload my before and after pics because I myself am amazed!

    I miss the GoPure VIP community!

  • Josephine Giacovelli Original review: Feb 14, 2021. Reply

    My daughter and I have used GoPure for over a year now and love the products! I have one question that in spite of asking multiple times, have not gotten a direct answer. Since GoPure is cruelty free, does the cruelty free also apply to humans? I am not being sarcastic or “snarky” and I know it sounds it but we want to sincerely know if they are supporting groups that are pro-life for all …. not just animals. Thank you!

  • Gay hagedon Original review: Jan 07, 2021. Reply

    Having trouble ordering I ordered the spot corrector or you get to where you buy one put in my credit card information never got a notice that you received it

  • Nancy Rigdon Original review: Dec 12, 2020. Reply

    Help! I used the retinol serum and moisturizer for the first time last night!! My eyes are almost swollen shut this morning!! I did not put it around my eyes. Help!!

  • Norma Arteman Original review: Jul 04, 2020. Reply

    I am using many of the go pure products. I love packaging of retinol & vit C but I have one complaint. No way the pumps for Hydrating toner & vitamin C cleaner that came with them will work. Gave up & put pumps in drawer.

  • DeAnna Manley Original review: Jul 30, 2019. Reply

    I am on my second order and I love your products… looking for home page for order no. 3
    the eye serum was a surprise…. nothing ever seems to nourish my puffy eyes.. but your product did.

  • Your Review
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    GoPure Eye Gel Review

    goPure Youth Glow Eye Gel is a lightweight eye gel that is said to provide deep hydration to the sensitive area around the eyes and help address every major eye area concern. One of the key ingredients in this eye gel is Globularia Cordifolia Callus culture extract, also known by the trade name Resistem, which is obtained from the stem cell culture of the heart-leaved globe daisy (Globularia Cordifolia). Resistem boosts skin’s ability to fight against pro-aging agents and regenerate itself, protecting skin stem cells and stimulating sirtuin-1. In vivo studies have demonstrated that Resistem can reduce micro-inflammations and redness, as well as even out the complexion and enhance skin’s translucency and radiance.

    Another key ingredient in the goPure Youth Glow Eye Gel is Matrixyl™ 3000, a peptide complex composed of the matrikines palmitoyl tripeptide-1 and palmitoyl tetrapeptide-7. Matrikines are messenger peptides that provide anti-aging benefits by signaling to cells to produce more collagen. Another collagen-boosting ingredient in this eye gel is methylsulfonylmethane (MSM). MSM is a naturally occurring sulfur compound that is necessary for collagen production. Without proper levels of MSM, our bodies are unable to produce healthy collagen, which can lead to lines, wrinkles, and sagging skin. By applying MSM to the skin, these signs of aging may be reduced. The goPure Youth Glow Eye Gel formula also includes numerous ingredients that can soothe the skin and increase hydration, such as aloe leaf juice, glycerin, green tea leaf extract, licorice root extract, cucumber hydrosol, botanical hyaluronic acid, ginkgo biloba leaf extract, and more.


    GoPure Enzyme Mask Review

    goPure Restorative Enzyme Mask is an exfoliating and hydrating mask that is said to softly dissolve any impurities and dull skin with active fruit enzymes, while nourishing and hydrating skin with a unique blend of soothing botanical moisturizers. The active fruit enzymes in this mask come from pumpkin and papaya extracts. Both contain proteolytic enzymes that break down keratin, a protein that acts as a “glue” to keep skin cells together. By dissolving keratin, these fruit enzymes help to exfoliate the top layer of dead skin cells, leaving skin looking brighter with a more even tone. In addition, pumpkin enzymes target the skin cell receptors that are responsible for stimulating cell turnover, which reveals a healthier, younger-looking complexion.

    The blend of soothing botanical moisturizers in the goPure Restorative Enzyme Mask includes cocoa butter, shea butter, coconut oil, rosehip seed oil, and jojoba oil. These ingredients should help to prevent evaporation of the skin’s natural moisturizer, which leads to improved moisture retention and promotes softer skin. However, cocoa butter is known to be comedogenic, so those with acne-prone skin should be aware of this ingredient. Other beneficial ingredients in the goPure Restorative Enzyme Mask include reishi mushroom extract and Centella asiatica extract. Reishi mushroom extract is loaded with vitamins and antioxidants, and contains potent anti-inflammatory properties that can help to improve the appearance of acne, redness, and even eczema. Centella asiatica, also known as gotu kola, is a perennial plant native to the wetlands in Asia. Extracts from this plant are known to enhance moisturization, calm inflammation, and stimulate collagen synthesis after topical application.


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