Genucel - The Dermatology Review




Many skincare companies are built around a single hero ingredient, such as the seaweed founds in La Mer and Sea Calm Skin, or the Pitera mix that is at the heart of SK-II products. The skincare company Genucel is based on the power of antioxidants and makes a point to let customers know what they don’t use, including petroleum based products. Here’s a closer look at this skincare company, what Genucel sells and are the products right for you?

What are the Best Skin Care Products of 2021?

What Is Genucel?

Genucel is a direct-to-consumer skincare company founded by the pharmacist George Faltaous. According to the company, in 1999 a customer asked Faltaous to create a wrinkle cream for her skin that would actually work, and he agreed to help. Faltaous created a cream based on antioxidants and collagen builders using a base of calendula flower extract. According to Chamonix, “The results were sensational. Word quickly spread among the customer’s friends and acquaintances, which were eager to try the miraculous antioxidant skin care product for themselves.” The company says that the turning point happened when a dermatologist was “astounded” by the results. Faltaous quit his day job and launched his skincare company, Chamonix. The brand’s two key products are the Eye Bag Treatment, and Jaw Line Treatment.

What Is the Concept Behind Genucel?

Genucel and Chamonix products are based on the power of antioxidants, including grape seed oil, vitamin E, vitamin A and Ester-C to help fight free radicals, boost collagen production, nourish and moisturize. The company says it uses clinical concentrations of antioxidants in combination with a calendula base. Chamonix says that its products are free of mineral oil, petroleum by-products, pharmaceutical preservatives and coloring agents.

What Does Genucel Sell?

Genucel sells anti-aging skincare products that are sold individually as well as in packages. Here’s a breakdown.

Genucel Packages

Genucel Essentials –  This package includes two tubes of  Jaw Line Treatment along with a jar of Immediate Effects moisturizer, which uses “relaxoderm technology” to help relax facial muscles.

Genucel Promotional Package – This combination includes the moisturizer Genucel XV, as well as

Genucel Eyelid Treatment which is meant to help lift and firm the eyelids with peptides, and

the two tubes of Jaw Line treatment and Immediate Effects cream.

Genucel Complete Package –  Consisting of eight products, the Complete Package includes the Jaw Line Treatment, Immediate Effects, Genucel XV, the Eyelid Treatment, Gen 90 cream to target fine lines and bags, L’essence Night Treatment with green tea extract and Vitamin C and Cristalles Microdermabrasion.

Genucel Rare Mineral Spa Package –  Designed for smoother, brighter looking skin, the Rare Mineral Spa Package includes ristalles Microdermabrasion cream, Estotique Dead Sea Mineral Masque, Deep Sea Cleanser with green tea extract and a Skin Refining Toner, which is formulated with  Vitamin C, green tea oil and extracts of blackberry, blueberry and peach.

Genucel Individual Products

Genucel Jawline Treatment with MDL Technology – Powered by meadowlactones, derived from meadowfoam seed oil, this cream is meant to help firm up the jaw area, even out tone and texture, as well as soften the look of wrinkles.

Genucel2 – Triple Action Technology – The key ingredients in this depuffing eye cream are Beautifeye, a mix of rare botanicals, moisturizing meadowlactone as well as caffeine and green tea extract.

Genucel Deep Firming Serum – This serum can be applied after cleansing, and contains plant stem cell technology as well as vitamin C to help brighten the face and keep it looking youthful.

Genucel Sun Spot Corrector – Alpha-Arbutin and vitamin C help to fade the appearance of dark spots and leave skin looking brighter.

Genucel Plant Stem Cell Therapy – This cream is formulated to help reduce puffiness around the eyes. One of the main ingredients is phytoCellTec Malus Domestica plant stem cells, derived from a rare Swiss apple species.

How Much Do Genucel Products Cost?

Genucel products are priced at a prestige level, at around $100 and above. The Genucel Immediate Effects package, a two month supply, is currently $155 while the Promotional Package is $164. The eight piece Complete Package is $230, and the four piece Rare Minerals Spa package is $49.95. The Genucel website offers customers free products with the purchase of some packages.

The website Better Skin Today also sells Genucel products individually as well as in packages.  Genucel Deep Firming Serum is $93 and the Immediate Effects cream is $79.

Is Genucel Cruelty Free?

Genucel states on its website,We never test on animals, and all of our products are manufactured and packaged in the U.S.

What Ingredients Are in Genucel Products?

Genucel products are based around antioxidants including green tea, vitamin C, cranberry and grape seed extract.  Other ingredients are commonly found in skincare products, such as hyaluronic acid, which helps draw moisture to the skin and holds up to 1,000 times its weight in water; peptides; algae extract and alpha arbutin, an extract from the bearberry plant which helps lighten dark spots.

Where Can I Buy Genucel Products?

Genucel products are available from its own website and Better Skin Today, and some products are for sale on Amazon.

Do Genucel Products Work?

When deciding if a skincare product may work for you, it’s important to keep in mind that everyone’s skin can react differently to the same product. A little trial and error is always necessary, and it’s helpful to look at customer reviews and editorial write ups as a starting point.   

Genucel products have not been covered recently by the mainstream media, and the vast majority of customer reviews are on Genucel’s own website and Better Skin Today. Genucel‘s Jawline Treatment with MDL Technology, one of its best known products, gets a 3.6 out of 4 star rating based on 21 reviews. Elisa wrote, “This area of the face is a tough one. I’m 49 with very saggy cheeks and neck. It is helping quite a bit. I’ve been using it for 2 weeks and my skin appears tighter and is visibly smoother and bit plumper.” Bmhharryh had positive feedback – “My wife has begun her treatments with Genucel Jawline Treatment, and she is thrilled with the initial results.”

Customers who gave it low feedback said that it did nothing for them. “I specifically ordered the Jawline Cream and to do there is absolutely no change,” according to Jon Rivers while  Marietta wrote, “Don’t look at that picture because it does not work.” Some customers also complained about having trouble canceling their product subscriptions.

The Genucel XV Cream gets 4.6 out of 5 stars on the company website, based on 59 reviews. A customer named Wendy wrote, “I’ve just started using this product and already my skin feels softer and smoother. I like the feel and texture of the cream and will enjoy using it.” Martha Cassell was also a fan- I just got this for Christmas I totally love it. You really see results right away. It visibly takes away the appearance of puffiness under my eyes and gives me a refreshing look!” A user named Frank didn’t have such a positive experience. “After using Immediate Effects, Genucel and Esotique for nearly a month I can barely tell any difference in my puffiness and bags.”

On Amazon, the Genucel Plant Stem Cell Therapy gets a 1.9 out of 5 star rating, from 46 reviews. Fifth-eight percent of customers gave it one star. The chief complaint was that it didn’t work.No noticeable results after 2 months” and “It really was not effective in reducing the appearance of puffiness around my eyes.” The Genucel Deep Firming Serum has only one review on Amazon. The user gave it one star – “Overpriced and over hyped. I have purchased much cheaper products that did a far better job.

Customers posting on give it a four star rating from 1,702 reviews. Fans liked that it was “straightforward” and “easy to order” while those that didn’t love it complained about the auto renewal process or said it didn’t work for them.

Genucel has 34 complaints on the Better Business Bureau website. Most of them have to do with customers having trouble cancelling their automatic subscriptions.

What Are Some Alternatives to Genucel?

Genucel may not be the right choice for you, perhaps based on price or past experience. Here are some other brands to consider.

 If you like the simplicity of a skincare kit, consider Advanced Dermatology. This no nonsense brand offers a pared down approach to skincare. The packaging is simple and streamlined, and the products bring skincare back to the basics. The kit contains just six essential items including a daily cleanser; serum; anti-wrinkle firming treatment; night cream; day cream and an eye cream. In other words, everything you need to achieve your best possible looking skin.

Formulyst’s philosophy is long-term and effective skincare. The brand wants to help its customers achieve their best looking skin.

Formulyst Clarifying AHA Cleanser is designed to give a skin a gentle but effective cleanse. The formula contains alpha hydroxy acids (AHA) derived from citrus and botanical extracts. These acids work by dissolving dead skin cells and drawing out impurities from the pores to reveal smooth, refreshed skin.

Hydrated skin looks healthy and dewy. If you like the feel of a lightweight moisturizer, try Formulyst Super Hyaluronic Water Moisturizer. Hyaluronic acid helps keep skin plumped, hydrated and dewy looking. This oil free formula is packed with multiple types of hyaluronic acid and it works as a moisture magnet by drawing water to the skin.

 Resist the temptation to scrub your way to smaller looking pores, but don’t. Overly harsh scrubbing with a chunky exfoliator can do more harm than good, so reach for a gentle acid. Alpha hydroxy acid (AHA) works to dissolve dead skin cells (in other words, the dead skin cells clogging your pores). Formulyst Retexturing and Perfecting Serum is powered by plant based acids to gently slough off old skin cells, leaving behind fresher, smoother looking skin. The serum also works helps to improve unevenness and blotchiness.

There’s no need to compromise when it comes to finding skincare that is effective and safe. Carrot & Stick takes a tough love approach to skincare, perfectly balancing the power of plants with cutting edge science. Not only is Carrot & Stick good for your skin, it is also good for the environment as the formulas skip harmful chemicals commonly found in skin care products.



Carrot & Stick

Carrot & Stick takes a tough love approach to skincare. What does this mean? It perfectly balances the power of plants with innovative science, offering the best of both worlds.Read More


The philosophy of Formulyst is long-term and effective skincare, rather than covering up any imperfections. The comprehensive line of products tackles everything from wrinkles to dark spots and dry skin. While some brands rely on unnecessary fillers and scents, Formulyst focuses on ingredients that help create results, such as vitamins, minerals and antioxidants.Read More


Maystorm’s philosophy is “We help beauty blossom, naturally.” This new skincare brand does this by harnessing the power of plants and tapping into the inherent wisdom in nature. As a mighty storm rains down nutrients and vitality upon a forest, encouraging new growth, Maystorm infuses skin at the cellular level with replenishing ingredients. Think of it as the calm after a storm, when the earth is left refreshed and renewed.Read More
  • Alona Original review: Jan 05, 2021. Reply

    My husband bought me the Genucel line. The ultra retinol face cream and the under eye puffiness and eyelid treatment. I find it interesting that people say it didn’t work for them. I’ve been using it for almost 2 weeks and I have noticed a huge difference. I love this stuff. My family are noticing too and my husband. I’ve used all kinds of creams and nothing compares to genucel. I want to try the jawline and neck cream. I just noticed my skin softer and dewy like. My wrinkles seem smoothed out less noticeable. I didn’t think it would work this fast. I’m recommending it to my family and friends.

  • Barry Original review: Jun 02, 2017. Reply

    Genucel burned below my eyes. I had to wash several times with a soft soap. It then peeled and bothered me for 4 days. I only put it on twice and 2 weeks later I tried with only one application, it burned and peeled again.

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