Shiseido Reviews - The Dermatology Review

Shiseido Reviews

Skin Care Reviews


Shiseido is one of the best known Japanese skincare companies in the world. It also happens to be one of the oldest. Shiseido dates back to 1872 when Arinobu Fukuhara opened Japan’s first Western-style pharmacy called “Shiseido” in Tokyo. Fukuhara had studied Western pharmacology and was previously the chief pharmacist to the Japanese navy, and he used this knowledge to create a new type of business where his store had a separate clinic and pharmacy – and inspired by what he saw in America, he also added a classic soda fountain. Fukuhara is credited with creating Japan’s first toothpaste, Fukuhara Sanitary Toothpaste, as an alternative to abrasive tooth powders. In 1917 Fukuhara debuted a cosmetics shop and launched products such as Seven Colors Face Powders and Cold Cream. Eudermine, a skin softening moisturizer, launched in 1897 and is still sold today. Shiseido went global in 1957 and today ts ranked as the fourth biggest cosmetics company in the world. Here’s a look at the company, a review of Shiseido products, and is it right for you?

What are the Best Skin Care Products of 2019?

What Is Shiseido?

Shiseido is a huge Japanese personal care company that sells skincare, makeup, fragrance and sunscreen under the Shiseido brand. The company also owns BareMinerals, Clé de Peau, Laura Mercier and NARS. To get a sense of how big the company is and entwined into Japanese culture, it’s worth noting that there’s also a Shiseido Corporate Museum, located outside of Tokyo, which charts the company’s history and contains more than 20,000 items, including products and promotional marketing materials. The nearby Shiseido Art House, a striking modern building, is home to a permanent collection and also has rotating exhibits.

Shiseido Reviews

What Does Shiseido Mean?

According to the company, “Shiseido” comes from a passage in the Chinese Confucian classic Yi Jing (Book of Changes), the general meaning of which is: “How wonderful is the virtue of the earth, from which all things are born!”

What Does Shiseido Sell?

Shiseido sells a wide range products, including skincare, sunscreen, makeup and products for men. Some of its collections include Benefiance, White Lucent, Waso, Ultimune and Future Solutions. Fans may be disappointed to learn that its popular Ibuki skin blurring line has been discontinued but Shiseido offers other options.

Shiseido Makeup
VisionAry Gel Lipstick – Apply this gel lipstick for a dose of color along with hydration and a cooling effect thanks to an infusion of water.

Synchro Skin Glow Luminizing Fluid Foundation – Available in 13 shades, this foundation is designed to give coverage while hydrating skin with argan oil and yuzu seed extract.

Kajal InkArtist – Shadow, Liner, Brow – Streamline your makeup bag with the Kajal InkArtist, a combination liner, kajal, eyeshadow, and brow color in one.

Eyelash Curler – Shiseido’s eyelash curler is a bestseller, and its curved design helps prevent any pinching.

Shiseido Skincare
Ultimune Power Infusing Concentrate – This serum can be used twice a day and is designed to help reduce the signs of aging.

White Lucent Brightening Cleansing Foam – Packed with skin brightening ingredients, this cleanser helps whisk away dirt and makeup while also working to fade dark spots.

Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask – Soaked with a retinol concentrate, these under-eye patches should be applied for 15 minutes to help give the eye area a boost.

Shiseido Sunscreen
Ultimate Sun Protection Cream WetForce SPF 50+ – Some people may only turn to Shiseido for its sunscreen including this cult favorite which becomes more effective when exposed to water.

Urban Environment Oil-Free UV Protector SPF 42 – Shiseido’s oil free formula is meant to be used as a daily sunscreen and contains the physical sun blocker zinc oxide.

Future Solution LX Universal Defense SPF 50+ This sunscreen can be applied first as a primer, or used as a last step in a skincare routine.

How Much Do Shiseido Products Cost?

Shiseido is a prestige brand that is sold in department stores and is priced accordingly. The Power Infusing Concentrate retails for $70 and the Ultimate Sun Protection Cream WetForce SPF 50+ is $36. The VisionAry Gel Lipstick sells for $26, and the Benefiance WrinkleResist24 Intensive Eye Contour Cream is $60. Shiseido Men Moisture Emulsion is $36 and the popular Facial Cotton pads are $12 for a pack of 165.

What Ingredients Are in Shiseido Products?

Many Shiseido products contain a blend of botanical based extracts as well as commonly used skincare ingredients such as hyaluronic acid and retinol. The Power Infusing Concentrate is formulated with extracts of antioxidant reishi mushroom and iris root, which is thought to help boost hydration. Argan oil, cranberry seed oil and yuzu seed extract in the Synchro Skin Glow Luminizing Fluid Foundation work together to boost moisture levels while Wild Thyme Extract helps provide antioxidant benefits. The Ultimune line is powered by the Ultimune Complex, a blend of Bulgarian rose water and yeast extract along with gingko biloba leaf extract, shiso, and thyme. Rose and lotus are found in ImuCalm Compound. Other ingredients found in Shiseido products include chomeiso, a member of the parsley family that may help with dark circles and UV protection; and Winged bean seed extract, which is thought to promote skin firmness.

Where Can I Buy Shiseido Products?

Shiseido products are available to purchase online from the company website, beauty boutiques including Ulta and Sephora, and department stores such as Macy’s Nordstrom, Bloomingdale’s and Bergdorf Goodman.

Do Shiseido Products Work?

Any company that has been around for more than 100 years is certainly doing something right, and Shiseido has its loyal customers. Many of its products have received beauty industry awards. The WrinkleResist24 Pure Retinol Express Smoothing Eye Mask won a 2017 Best of Beauty Award from Allure, along with the Benefiance WrinkleResist24 Night Cream and Shiseido Synchro Skin Glow Luminizing Fluid Foundation. Good Houskeeping awarded the Aura Dew Tint a Best of Beauty Award in 2019 for this product that can be used on eyes, lips and cheeks.

In 2018 the Good Housekeeping Lab reviewed the Shiseido Full Lash Multi Dimension Mascara Waterproof and their verdict? “Our testers loved the all-day wear of this mascara with over 90% agreeing that it lasted well, was non-flaky and stayed put in water.”

Let’s take a look at what customers have to say.

One of Shiseido’s most iconic products, Eudermine Revitalizing Essence, gets more than 200 reviews on Sephora and 20,000 loves, with a 4.5 rating. Fans rave “I don’t know what this is or what it’s supposed to do – all I know is that my skin has never looked better. My boyfriend said, ‘Your skin looks fantastic.’ To which I replied, ‘Thank you.’ Then he said,’ No, I mean reaaaally faaantastic. What are you doing?’” and “I am still not clear as to what this product is exactly, but my skin loves it!” Those that didn’t like it found it too drying for their skin. “After two days of using I broke out. Extremely disappointed and was more trouble to use than it is worth” and “Nice at start, but seems to have too much alcohol. Purchased as a better priced alternative to SKII but didn’t really work out – dried out and irritated skin.”

The Urban Environment Oil-Free UV Protector Broad Spectrum Face Sunscreen SPF 42 gets over 60,000 “loves” and a 4.5 rating from over 1,000 reviews. Customers appreciated that it is a physical sunblock. “After years and I mean YEARS of searching I have finally found the perfect daily sunscreen for me! There is not anything that I do not like about this product” and “This sunblock offers high SPF with a soft matte finish that’s perfect as a makeup base for my combination skin.” Users who didn’t like it complained that it left a white film. “It’s too white and it’s not smooth at all” along with “I really wanted to like this oil-free sunscreen because I have oily skin. However, when I applied it, it left a white film on my skin and made me look ashy.”

The Ultimune Power Infusing Serum Concentrate gets a 4.2 star rating from over 300 reviews. One fan called it a “Life Changer”- “I’ve used up half bottle so far and I’m confidently to say that this red baby trained my skin to a better than ever condition.” Customers who didn’t like it complained about the price and how it made their skin feel, or said that it just didn’t do anything for them. “Wanted to love this product, but it feels heavy on the skin and has a bit of a sticky, tacky feeling once applied and left to dry.”

What Are Some Alternatives to Shiseido?

Shiseido may not be the right choice for everyone, because it may not react well with your skin or the price tag is too high. Since the brand has so many lines to choose from, you may be overwhelmed with choice. If you’re looking for skincare products, consider Formulyst and Advanced Dermatology.

Formulyst’s philosophy is long-term and effective skincare. The brand wants to help its customers achieve their best looking skin, rather than covering it up with makeup. The comprehensive line of products targets everything from wrinkles to dark spots and dry skin.

For any eye concerns, try Formulyst’s Complete Anti-Aging Eye Cream. The multi-tasking formula contains retinyl complex and peptide technology to help reduce the appearance of fine lines and wrinkles, while hyaluronic acid and cucumber extract soothe and hydrate the delicate eye area.

If you like the feel of a lightweight moisturizer, try Formulyst Super Hyaluronic Water Moisturizer. Hyaluronic acid helps keep skin plumped, hydrated and dewy looking. This oil free formula is packed with multiple types of hyaluronic acid and it works as a moisture magnet by drawing water to the skin.

Fans of skincare kits, which take all the guesswork out of creating your own regimen, should try Advanced Dermatology. This no nonsense brand offers a pared down approach to skincare. The packaging is simple and streamlined, and the products bring skincare back to the basics. The kit contains just six essential items including a daily cleanser; serum; anti-wrinkle firming treatment; night cream; day cream and an eye cream. In other words, everything you need to achieve your best possible looking skin.

The Best Skin Care Lines

Take a look at the very best skin care products of 2019:

The philosophy of Formulyst is long-term and effective skincare, rather than covering up any imperfections. The comprehensive line of products tackles everything from wrinkles to dark spots and dry skin. While some brands rely on unnecessary fillers and scents, Formulyst focuses on ingredients that help create results, such as vitamins, minerals and antioxidants. 

Advanced Dermatology
The Advanced Dermatology skin care regimen addresses the most pressing aging concerns. It can be used by men and women in their 20s, 30s, 40s, 50s, 60s and beyond

  • Alexis 06.18.18 Reply

    Hi Nic!

    I’ve been using Shiseido since I was 16-17 yrs old because everyone in my family, my aunties and my mom uses Shiseido, so they would give me their gift samples. And I would try out different ones to see which one works best for me. I’m now 28 and I definitely noticed the difference in my skin compared to my friends in the same age group.

    One of my auntie is 73 yrs old. She’s been using bioperformanfe cream for like 30 yrs. she looks 50 yrs old. When she tell people she’s 73, no one believe her. She even got carded for a senior discount once because she barely have any wrinkles and her face are still firm.

    If I were you, I would ask the ladies at Shiseido for samples of the different creams to see which one works best. They sometimes give out good size samples too. That way you’re not wasting money Probably try the winkle resist 24 daytime and night time set first. The Bio-performance one is too strong. Also try their creamy face wash it feels nice after you wash it. I didn’t like the white lucent face wash but love the creamy wash. I like their mascara and foundation but I feel that they do a much better job with skin and care products than make-up.
    I wouldn’t recommend SK II. A brand that’s very similar but super pricey. They didn’t do anything for my skin and they are so expensive but lacked the evidence of any improvement. I tried it for 6 months and didn’t see any changes. Hope that helps!!

  • Lexi 04.17.18 Reply

    I am currently in my early 20’s and I started using Sheisiedo when I was about 15 as a form of coping with my depression. I found that when I would get up in the morning and take care of my skin that I would generally have a better morning, because my first thought wasn’t about all the bad things I thought about myself but rather it was about how good my skin looked or how soft it felt. Using skincare was the catalyst for my eventual recovery from my depression and the Eating Disorder I struggled with. After years of using the benefiance line and then switching to the ibuki line (ibuki is meant to be for younger skin and is not as harsh) I have amazing skin. I actually feel like my skin looks better sans foundation as a result of using this line, I have tried everything from BB creams to full coverage foundation and none of them look as natural or as good on me as my own natural skin. I realize that skin care is subjective because one product wont work for everyone, but this works for me. I also used to get chest acne and sheisiedo cleared that right up.

  • Kychhorvy 03.12.18 Reply

    I am 38. Which day cream should i use? I am confused between bioperformance and benefiance wrinkle resist24. Recently, my husband bought for me benefiance wrinkle resist 24 , benefiance nutriperfect Night Cream, benefiance nutrient perfect eye serum and bio performance liftDynamic serum. How to use those products? . please suggest.

  • Ashraf 02.14.18 Reply


    i bought Shiseido empowering cream (Soin Force Integral) based on a recommendation from a friend to switch to Shiseido products, I didn’t start using it yet. Currently, I need an advise is it possible to use it not only on face but also around the eyes? or should I use another product specific for eyes?

  • Diana 11.11.17 Reply

    I bought the under eye Moisturizer from Shiseido. First day I used it my eyes got watery & started to itch. I used 2 more times then I realized my eyes & face is itching. I stoped using it. I use Shiseido sunscreen & primer. Never got any allergy. But under eye gave me me itchy & Wrinkly skin. Now my under eye still itching & I can’t use anything until it goes away.

  • Naki 04.10.17 Reply

    I have used shiseido products when I was living in Korea, which is known as high humid region and it worked great there. Recently, I have moved to Alberta, where climate seems is super dry. I wanna purchase shiseido again but not sure will be it working enough in dry climate…

  • Darya 12.30.16 Reply

    I’ve never visit the dermatologist to difference my skin type. But I think I have oily skin n also have some acne that cause by inflammation or allergie. More over I have dark skin. As a teenager, I really want my skin to look brighter. Is sheisheido suit to my oily skin?

  • Cathy 12.10.16 Reply

    Hi! I used to work for Shiseido and it truly changed my skin. I continue to use their products and it’s the only line that won’t irritate my sensitive/ acne prone skin. For recommendations for you, I would recommend one of their pureness cleansers since you get oily in your t zone as well as the pureness softener. For an eye cream, bio performance lift dynamic is an amazing choice for dark circles, puffiness, dryness, and wrinkles. It has new technology with super hyaluronic acid which provides 24 hour hydration as well as peptides and caffeine. I use this everyday and it’s truly amazing. Using the pureness moisturizer during the day would help excess oil and preventing shine. For night time because your skin is renewing new skin cells and needs more hydration then, I would recommend the bio performance glow revival cream. It’s great for fine lines, wrinkles, enlarged pores, any skin roughness, and evening out skin tone. It’s not too heavy or greasy and will help with the aging process as well as your overall skin health. I believe you would love this skincare regimen. It is always okay to mix different lines together. I use pureness, bio performance, and white lucent products.

  • Vips 11.03.16 Reply

    I am 35. Which day cream should i use? I am confused between bioperformance and benefiance wrinkle resist24. I do not have any wrinkles but want to prevent them from occuring soon. please suggest.

  • Kristy 10.11.16 Reply

    Hello! Just discovered this skin care line. I would love some advice! I am 34, I have oily skin that still has hormonal breakouts from time to time. Really looking for a skin care line that won’t make me break out but still makes my skin heathy and glow. I don’t want to strip my skin of the oils as that just makes me produce more!

    Thanks so much in advance

  • Amrita Monticelli 10.06.16 Reply

    I am very happy with the shisheido products especially their serum( in the red bottle) and the latest brightening range. I had dark pigmentation which has definitely abated.

  • Duza 03.16.16 Reply

    Hi Nic,
    I`m not a sales rep. My husband has the same oily t-zone and he`s 51.
    I offered him Bio-Performance- The Power to Correct Set for $114.00. He is not a skincare kind of guy but he`s noticed the difference. And I do too. That`s how I would start, before buying a bunch of products that may not work for you. Ps: Shiseido has always been ahead of their times.

  • Emma 05.22.14 Reply

    The Shiseido bb creams are lovely! I use the light one as I am fair, it is only a light coverage but it makes your skin look even and blocks out redness and gives you a radiant look. I like to wear it with some Shiseido powdery foundation to set it and it gives me a natural look

  • Leslie 04.01.14 Reply

    Hi Nic
    I would love you to try my Arbonne products .. We are a Swiss based company and
    Offer all the products you need that are Pure safe and beneficial .

    Hope to help you if I can

  • Nic 02.25.14 Reply

    Thank you so much Lorice…wow..I appreciate your help and I can tell you want the best for my face..really appreciate your assistance..thanks.
    So far I have bought the men cleansing foam and shiseido men moisturizing lotion.
    I have seen a difference on my face and both products feel so soft and best of all ..they do not contain perfum that will irritate my skin. I kind of pespire when I put on colognes or products containing I avoid.
    I heard about Shiseido..but never really thought about it in a serious way I only thought the major european companies were the ideal for skin care…how wrong I was!!
    I have tried samples of other brands but kind of irritated my skin and dried it even thats why I turned to Shiseido far looking good and to think I haven’t bought the major products yet.
    Tell me should I stick to the men’s line or change a few products that you listed with the so called ‘female’ products!!!
    Thanks so very much…I’ll keep you infromed.

  • mrsbrown1412 02.24.14 Reply

    I got a free sample of Shiseido Ibuki moisturizer from Sephora and I loved it so I purchased the 24 wrinkle day night and eye cream its been a couple of day and my skin is so hydrated I have super dry skin and this stuff really works without making me feel and look like a grease ball I just ordered the 24 winkle starter kit because I want to test out the toner/softer and face wash b4 I buy the cuz they are super expensive

  • Raz 02.16.14 Reply

    I have been using shiseido since I was a teenager. Their products are amazing. I am now in my early 40’s and I have received so many compliments on my skin it amazes me everytime. I love their products and won’t try anything else. Their products are expensive but worth every penny…

  • Nic 01.30.14 Reply

    Hi Shiseido lovers,

    Need some help. I’m a male 45 yrs of age and not really in to all this, however now that I’m pushing in to my 50’s and with the polluted environment , junk food and working outdoors I think the time ( prob should of been years ago) I want to start taking care of my skin.
    I’ve consulted a few stores in my area but each sales rep defends the company that pays them..fair enough! After extensive reaserch on the internet I kind of like Shiseido and want to give them a trial. I do not mind spending my hard earned money on an entire line as long as I see results.
    Someone out there, and I know there are many of you, please assist me and recommend some of their products. My face is oily in the so called t-zone and kind of dehydrated under the eye area.
    A sales rep asked me how my skin feels at the end of the day, do not know if this plays a major role, but it feels oily. I need from a) cleanser, toner, serum, eye cream, day & night cream and whatever else you want to add on feel free.

  • Paula 01.01.14 Reply

    I have been using Shiseido for over 30 years. I am 65 years old and people still comment how beautiful my skin is. I have tried other products less expensive and more expensive but the change only lasts a few weeks at best. There is nothing better than Shiseido. I also use their foundation, eye make-up and lipsticks. I am caucasian.

  • Stylistryu 11.17.13 Reply

    Shiseido is number one! They have many lines and formulations suitable for all skin types every line has its specific target. I prefer future solution, bio performance and benifiance. My skin is combination and they tend to be a bit heavy for me but it in the end my skin looks as it did 10 years ago well almost… I’ve been using Shiseido since I was 19. It is expensive but you pay for what you get and it is well worth it. Just be sure you use the right product!

  • Kylie 10.01.13 Reply

    I always wait a few months before I write a review because that is how long it takes to see any results from skin care. I found Shiseido Wrinkle Resist 24 to feel extremely nice when I was using it but I didn’t see a difference in my skin. I much prefer the texture of Bio Performance.

  • Surekha 10.01.13 Reply

    I am 28years old. I started using the White Lucent range since the age of 21. My mum got it for me saying it’s time i paid attention to a good skin care range. i have been a Shiseido phonetic ever since. I use their entire White Lucent range, This range is like a miracle facial uplift range! i recommend it to all young career women.

  • Saskia 09.08.13 Reply

    I have been usingShiseido Wrinkle Resist 24 at night for two years and it has reduced wrinkles and evened out my skin. The product is pricey but you only need to a pea sized portion and the jar should last you for six months.

  • Veronica 08.19.13 Reply

    Love shiseido. I have tried many other brands. But I always come back to the bio performance although it is very $$$$. I recommend this to all my friends and family. They all love it

  • Melissa 08.07.13 Reply

    Shiseido Benefiance Wrinkle Resist 24 is made in America and just because it is a japanese brand it does not mean it is not suited for our skin types. Our skin is almost identical to asian skin, there is no major different. You sound very stubborn to make such a arrogant comment. Some people might take offense to your review so be careful with what you say online.

  • Erin 07.25.13 Reply

    I wonder if your own skin type has something to do with how well this Shiseido works but ether way I am writing a glowing review on Shiseido because they make products that feel really good and I am sure are very good for my skin.

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