It’s rare for the stars to align and skincare company to produce a breakout product- the one that inspires breathless reviews, a rapid sell out and legions of fans wondering how they ever lived without this particular item. For First Aid Beauty, their runaway hit is FAB Ultra Repair Cream. According to the company, one tub of this face and body cream was sold every 3.34 minutes in US Sephora stores. Here’s a closer look at this cream, what makes it special and is it worth a try?
What Is First Aid Beauty?
First Aid Beauty is the brainchild of Lilli Gordon. This entrepreneur, who formerly worked at Fresh before helping to broker its sake to LVMH, was on a mission to find safe but effective products that would be compatible for her sensitive skin. Beyond that, Gordon also wanted the products to feel luxurious. Her quest led her to create First Aid Beauty, which launched in 2009.
What is the First Aid Beauty Philosophy?
First Aid Beauty products are meant to be the daily workhorses of any skincare routine but the line also includes products that are meant to help in emergencies. FAB products are designed to be safe, effective and soothing for all skin types, including anyone with dull skin, eczema, dark spots, combination skin and wrinkles. According to the company, FAB products are designed to deliver immediate relief and long-term results. The products are formulated with skin nurturing ingredients and are allergy tested.
FAB has over 1,300 ingredients on their “no-no” list, which includes artificial colorants and artificial fragrances, parabens, ethanol, isopropyl alcohol, lanolin, phthalates, mineral oil, petrolatum, formaldehydes, oxybenzone, hydroquinone, talc and sulfates.
What is First Aid Beauty Ultra Repair Cream?
The Ultra Repair Cream is a moisturizer that launched in 2015 and can be used from head to toe, meaning it is suitable for the face, lips and body. It comes in a tub and has a whipped texture. Fans of the product say that a little bit of the cream goes a long way.
The Ultra Repair Cream can be used as a daily moisturizer but is also designed to help relive dry, itchy and red skin. It can also help soothe symptoms of eczema, as one of the key ingredients is colloidal oatmeal. The company says the cream can also be used on babies and children.
Since the original product launched, a few more versions of it are available, including Ultra Repair Creams infused with cucumber melon; rosemary mint; mango; grapefruit; vanilla; white tea and apricot; jasmine and coconut lime. There’s also an Ultra Repair Tinted Moisturizer for the face.
How Much Does First Aid Beauty Ultra Repair Cream Cost?
A six ounce jar of FAB Ultra Repair Cream sells for $32, while the 14 ounce tubs are $60. Mini versions are also available, including a two ounce travel sized tube for $12 and a duo of two ounce creams for $20.
Is First Aid Beauty Cruelty Free?
Yes. According to the company, FAB is a 100% cruelty free company. First Aid Beauty is also a PETA certified Beauty Without Bunnies partner.
What Ingredients Are in First Aid Beauty Ultra Repair Cream?
A key ingredient in the Ultra Repair Cream is 0.5% colloidal oatmeal, which is whole oat kernels that have been finely milled and processed. It helps relieves itching and minor irritation caused by eczema and rashes. Other key ingredients include shea butter, a rich emollient (which means it helps soften skin); allantoin (it’s found in sugar beets and comfrey, and is thought to help with wound healing and skin softening) and antioxidant booster powered by licorice root, feverfew and white tea extracts. Rounding out the ingredients list is glycerin, a humectant (it attracts water); squalene, which is derived from olive oil; dimethicone (a silicone) and eucalyptus leaf oil.
Where Can I Buy First Aid Beauty Products?
FAB products are sold on its website, and at Sephora, Ulta, Amazon, QVC and Skinstore.com
Does First Aid Beauty Ultra Repair Cream Work?
Beauty and skincare is never a one size fits all approach – even with cult favorite classic products. One person’s miracle product may do nothing for you. It’s always helpful to look at customer reviews and editorial write ups as a starting point.
FAB’s Ultra Repair Cream has racked up its fair share of editorial coverage and is a 2016 Allure Best of Beauty Winner. In 2015 Vogue declared, “And don’t even think about leaving the house without First Aid Beauty’s Ultra Repair Cream, which comes in a travel-size pouch that fits into any gym bag or tote…”
In Allure’s write up, which called it “palliative goo,” the reviewer wrote, “Hallelujah and a million emoji hands to the sky: Someone finally concocted a moisturizer that’s elegant, effective, and affordable enough for us to smear on our face and body, whatever the irritation — eczema patches, beard burn, retinoid-induced raw spots, chafed limbs, chapped nostrils.” The editors felt that the cream works best as a spot treatment, “providing intense hydration and relief to irked areas. It dries the teeniest bit too tacky to wear under full-face makeup or sunscreen.”
So what do real customers think of the Ultra Repair Cream? The product gets a 4.6 out of 5 star rating on Influenster, based on more than 5,000 reviews. Many reviewers said that it helped with dryness and eczema. Sara F. wrote, “Living on the prairies the weather here does a number on my skin! I could not live without this product. It has even cleared up some of my rosacea that flares up during the cold winter months. A must buy for anyone in a windy, cold climate!!” Grace H. wrote, “I love this cream! I have very sensitive and dry skin and tend to get eczema on my face and this cream helps heal the eczema and moisturizes my skin.”
Users that gave the Ultra Repair Cream one star generally complained that the product made their skin turn red, or that it did nothing for them, like KayJay W. “Not a fan. I really hoped I would be, but it just didn’t do it for me… It is way too thin and it just did nothing. It also has a medical type smell.” Kelly J. noted, “I don’t understand why this stuff burns every time I use it. My face is red and my skin is flaking off. I look like I walked through fire. I am returning it.”
On Ulta.com, the product has been reviewed more than 500 times, with customers giving it a 4.5 out of 5 star rating. Fans called it their “Holy Grail” and claimed it “saved their skin,” especially during the winter. One satisfied customer wrote, “I came across this and I am SO glad I did. I’m not kidding, this has transformed my skin. I no longer need to reapply my foundation 10 times over again due to my dry skin.”
Those that gave it one star generally had a bad reaction to it. One customer wrote, “First Aid Beauty products give my face such a bad allergic reaction. Literally using the Ultra Repair Cream on my face made it swell up, turn red, and itch more than anything I’ve felt. Then the days following my skin got so dry, tight, and scaly and began peeling off. My coworkers and mom said it looked like I had a chemical burn…”
The Ultra Repair Cream has over 150,000 “loves” on Sephora, with a 4.6 out of 5 star rating. Some people call it their “miracle cream” and one reviewer wrote that “it helped get rid of the ‘chicken skin I had on my arms.” One fan called it “Perfection. Instant hydration like I’ve never had before. I use it on my face and my hands daily!! Glad I purchased.” Customers who didn’t love it cited its smell, with one customer noting it “actually smells like a wet towel that has become moldy.” Other people said that it caused breakouts and made their face feel like it was burning. “I purchased this cream hoping to hydrate my skin. But not only this cream dried my skin out extremely, but also gave me white heads. But worst of all, it dried my skin so much to the point that I have two wrinkles on my face. I am hoping that those wrinkles from dryness goes away soon. Worst cream ever in my life.”
What Are Some Alternatives to First Aid Beauty?
First Aid Beauty Ultra Repair Cream may not be for everyone, either because it didn’t react well with your skin or perhaps you are looking for products that can do more, such as help combat the signs of aging. There are a few other brands to consider.
Formulyst’s philosophy is long-term and effective skincare. The brand wants to help its customers achieve their best looking skin. For hydrated and dewy looking skin, try Formulyst Super Hyaluronic Water Moisturizer. Hyaluronic acid helps keep skin plumped, hydrated and dewy looking. This oil free formula is packed with multiple types of hyaluronic acid and it works as a moisture magnet by drawing water to the skin.
Serums are the workhorses of any beauty routine, such as Formulyst Retexturing and Perfecting Serum. It contains plant based acids to gently slough off old skin cells, leaving behind fresher, smoother looking skin. The serum also works to tackle unevenness and blotchiness.
Fans of skincare kits, which take all the guesswork out of creating your own regimen, should try Advanced Dermatology. This no nonsense brand offers a pared down approach to skincare. The packaging is simple and streamlined, and the products bring skincare back to the basics. The kit contains just six essential items including a daily cleanser; serum; anti-wrinkle firming treatment; night cream; day cream and an eye cream. In other words, everything you need to achieve your best possible looking skin.