The Story Behind Alpyn Beauty
Kendra Kolb Butler, a 20-year beauty industry veteran, created the Alpyn Beauty skin care line for the clients at her apothecary, Alpyn Beauty Bar, located in Jackson Hole, Wyoming. After noticing that the active, outdoorsy women who visited her store were spending tons of money on pricey moisturizers and still couldn’t find anything that really delivered, Kendra was inspired to create products that were clean, green, sustainable, luxurious, and backed by the most cutting-edge science. The Alpyn Beauty skin care products are formulated with a proprietary complex of wildcrafted and hand-cultivated alpine botanicals grown in the mountains of Jackson Hole. In this review, we’ll discuss the brand’s best selling products, key ingredients, Alpyn Beauty reviews from real customers, and more.
What Are The Best Selling Alpyn Beauty Skin Care Products?
Alpyn Beauty has a small selection of skin care products, including a cleanser, peel, mask, serum, eye balm, and moisturizer. Below we’ll give you the details on the top 5 best selling Alpyn Beauty skin care products.
PlantGenius Melt Moisturizer
Alpyn Beauty PlantGenius Melt Moisturizer is a whipped anti-aging moisturizer that is said to melt into skin, leaving a fresh, velvety finish. It should help to reduce the appearance of fine lines and wrinkles thanks to bakuchiol, a plant-based ingredient shown to have similar benefits to retinol. But is bakuchiol really as effective as retinol? We’ll answer that question in the next section!
PlantGenius Survival Serum
One of the brand’s most popular products is the Alpyn Beauty PlantGenius Survival Serum, which won Allure’s 2020 Best of Clean Beauty Award. This all-in-one brightening serum and illuminating primer is said to help even tone with vitamin C, bearberry leaf, and licorice root extract, while a trio of gentle exfoliants help refine and smooth the skin’s surface.
PlantGenius Line-Filling Eye Balm
The Alpyn Beauty Eye Balm is a fast-absorbing balm that is said to instantly fill in fine lines while also helping to reduce puffiness. The eye balm can also help to brighten the eye area and reduce the appearance of dark circles thanks to natural brighteners—eyebright, bearberry leaf extract, licorice root extract, and vitamin C.
Wild Huckleberry 8-Acid Polishing Peel
The Alpyn Beauty Wild Huckleberry Polishing Peel is an at-home resurfacing facial that is said to reveal brighter, smoother skin in just 5 minutes. Wild huckleberry is packed with antioxidants that help to protect the skin from free radical damage, and white willow bark helps to refine the skin’s texture. It’s a double-exfoliant gentle enough to be used daily.
Calming Midnight Mask with Melatonin & Wild Dandelion
The final best selling product we’d like to introduce is the Alpyn Beauty Calming Midnight Mask, an overnight mask formulated with calming, antioxidant-packed melatonin and detoxifying wild dandelion leaf. This mask is designed to work when your skin needs it most: during night when it recharges, resets and repairs. It helps seal in moisture with hyaluronic acid and fights the signs of aging with bakuchiol.
What Are The Key Ingredients in Alpyn Beauty Skin Care?
Alpyn Beauty is the first and only skin care line to sustainably harvest wildcrafted ingredients straight from the mountains of Jackson Hole, Wyoming. The plants from this area are quite resilient because they are conditioned to survive in extreme climate changes (high altitude, low humidity, little oxygen, intense sun, harsh wind, and heavy snowfall). When applied to skin, these plants perform just like they do in the wild—preserving, protecting and strengthening your skin for increased resiliency. The result is skin that looks, feels, and behaves more youthfully. Below we’ll discuss a few of the key ingredients in Alpyn Beauty skin care products, including bakuchiol, licorice root extract, bearberry leaf extract, and wild huckleberry.
You might know that retinol is the gold standard ingredient when it comes to combating signs of aging. But maybe you’ve seen bakuchiol popping up in skin care products, with brands claiming that it is “natural retinol” or a “plant-derived retinol alternative”. But is it as effective as retinol? Let’s look at some research.
First, it’s important to know that bakuchiol and retinol are structurally and chemically completely different. Bakuchiol is a seed extract derived from the Ayurvedic Babchi plant. Retinol is another name for vitamin A, which can only be found in animal foods. So bakuchiol and retinol are quite different, but they work similarly in cosmetic applications. In fact, bakuchiol has been shown to produce many of the same effects of using retinol, including the ability to diminish the appearance of wrinkles and reduce the effects of sun damage (including uneven skin tone). One of the main benefits of bakuchiol is that it provides retinol-like effects without irritation.
For example, a 2019 study published in the British Academy of Dermatology compared bakuchiol and retinol in a head-to-head 12-week, double-blind clinical trial on human subjects. For the study, 44 participants received either a twice-daily 0.5% bakuchiol product or a once-daily 0.5% retinol product. Both groups saw improvements in hyperpigmentation, wrinkles, and redness, and there was no statistically significant difference between their results. This suggests that using bakuchiol twice a day is as effective as using retinol once a day. Another benefit is that the bakuchiol group reported less skin scaling and flaking than the retinol group.
Another key ingredient in Alpyn Beauty skin care products is licorice root extract. Licorice root extract provides many benefits to the skin, and is most well known for its anti-inflammatory and skin-soothing properties. But licorice can also provide a considerable skin brightening effect thanks to a component called glabridin. You’ll find licorice root extract in the Alpyn Beauty PlantGenius Survival Serum.
Another brightening ingredient used in several of the Alpyn Beauty skin care products is bearberry leaf extract, which functions as a tyrosinase inhibitor. Tyrosinase is a key enzyme involved in the synthesis of melanin, the pigment that gives skin color and also contributes to the formation of undesirable dark spots. By inhibiting tyrosinase, bearberry leaf extract may be able to reduce abnormal pigmentation associated with aging and exposure to UV light.
The final key ingredient we’d like to discuss from the Alpyn Beauty skin care collection is wild huckleberry, an ingredient the brand sources locally in Jackson Hole. Wild huckleberry is packed with many beneficial nutrients such as resveratrol, B vitamins, and potassium. The antioxidants in wild huckleberry help to protect the skin from free radicals, the unstable molecules that contribute to the formation of premature wrinkles and fine lines on the skin.
Where are Alpyn Beauty Skin Care Products Sold?
Alpyn Beauty Skin Care products are sold on the brand’s website, as well as several third party online retailers such as Sephora, Credo Beauty, Goop, Amazon, and more.
What is The Alpyn Beauty Return Policy?
The Alpyn Beauty return policy states, “We want you to be completely satisfied with your order from alpynbeauty.com. If you are not satisfied with your purchase we will happily accept returns. Products must be lightly used and in their original packaging. Returns must be received within 30 days of the purchase date.”
Is Alpyn Beauty Cruelty Free?
Alpyn Beauty is cruelty free.
Alpyn Beauty Reviews
Alpyn Beauty reviews on the brand’s website are overall very positive, with all of the products receiving mostly four and five star ratings. The product with the most reviews is the Alpyn Beauty PlantGenius Melt Moisturizer, which has received 90% 5-star reviews after more than 50 customer reviews.
For example, this 5-star Alpyn Beauty review says, “I just started my second jar of this moisturizer, and also use the eye cream. I love that all of the ingredients I want are in one product. It has helped me simplify my skin care routine so much after years of hopping around from product to product and irritating my skin. It feels luxurious, my skin is soft and bright, and I love the brand’s commitment to sustainability.”
There are only a couple negative Alpyn Beauty reviews for this moisturizer, but those that we did find were from customers who experienced dry, tight skin after using this moisturizer. For example, one review says, “Not at all moisturizing. Nice idea but I just layered another cream over it because as soon as it set my face felt tight and dry. Might work in the summer but definitely not in winter. Added a star because I have very sensitive skin and it didn’t break me out so…I guess that’s good.”
What Are Some Alternatives to Alpyn Beauty?
Overall, we think that Alpyn Beauty skin care products are formulated well, and we appreciate that the formulas are fragrance-free and non-toxic. We also like that the brand uses unique ingredients that you won’t find in other skin care lines. Lastly, we like the use of bakuchiol in Alpyn Beauty skin care products since it provides similar results as retinol without the irritation. But did you know there’s another retinol alternative that can provide anti-aging benefits without irritation? It’s called hydroxypinacolone retinoate (HPR), and you’ll find it in Formulyst’s Double Defence Serum.
We like that the Double Defence Serum contains HPR because it does not need to be converted to retinoic acid to work. Rather, it binds directly to the retinoid receptors of the skin cells. HPR provides the same benefits of retinol, but without the irritation. Thus, this ingredient will help to minimize the appearance of fine lines and wrinkles, improve uneven skin tone, restore skin firmness, and shrink the appearance of enlarged pores. Formulyst’s Double Defence Serum is also packed with many other beneficial ingredients, including caffeine, squalane, alpha-arbutin, an innovative vitamin C derivative, and more. Overall, the Double Defence Serum can help to reduce the appearance of wrinkles and blemishes, leaving you with youthful-looking skin that’s visually smoother, firmer and more even.
Br J Dermatol 2019 Feb;180(2):289-296.