Prescriptives is No Longer a Beauty Brand of the Past
If you’ve been around the beauty industry for a few decades or more, you’ve undoubtedly heard of Prescriptives cosmetics. This legendary cosmetics brand was a staple in the 80’s, 90’s, and into the early 2000’s. Prescriptives cosmetics was founded on the belief that the most important part your skin care is YOU. And with that belief, Prescriptives was able to build a beauty brand that was trusted amongst women around the world. After a brief hiatus, to the extreme disappointment of many beloved Prescriptives fans, the popular cosmetics brand is back with a product line that is just as impressive as it was in its earlier days and still backed by the philosophy that all women deserve simple, effective skin care that is good for them.
The History of Prescriptives Cosmetics (& Their Comeback)
Although Prescriptives was wildly popular just a few short decades ago, it’s not surprising to hear that many people—beauty novices and enthusiasts alike—are that the brand is alive and still growing strong today. Prescriptives launched back in 1979 and rose to popularity with their innovative custom blend foundations. By providing a solution to one of the most pressing beauty concerns, Prescriptives was able to build a loyal following. Over the years, Prescriptives developed over 100 different foundation shades and were one of the first brands to acknowledge undertones and create foundations with them in mind. Along with the innovative Prescriptives foundation, there were also Prescriptives makeup and fragrance products that were just as effective and beloved as the custom foundation that launched the brand.
While Prescriptives was a celebrated brand amongst its loyal customers, its parent company, Estee Lauder Companies Inc., made the decision to end distribution of Prescriptives cosmetics products in 2010. While most customers moved on from the Prescriptives brand, those who kept a careful eye and a steady stream of complaints going, were delighted to find that instead of ending distribution, Estee Lauder Companies Inc. decided to no longer sell Prescriptives in stores, instead, moving the brand to a digital-only brand in 2011. Today, Prescriptives makeup and skin care products are sold exclusively online for customers around the world.
Natural Based Prescriptives Ingredients
As part of the Prescriptives brand promise, each product undergoes a careful ingredient selection process to ensure only those that are effective and good for the skin are infused into their products. Prescriptives products contain high concentrations of naturally-derived ingredients that enable the products to help transform the appearance of the skin. Some of the most prominent natural-based ingredients in Prescriptives products include:
Hyaluronic acid – One of the most powerful moisturizers in skin care is hyaluronic acid. This naturally occurring compound in the skin is able to hold an exorbitant amount of water which is perfect for hydrating skin care products. Prescriptives uses a healthy dose of hyaluronic acid in its Magic Liquid Powder, in particular, to add a liquid element to a translucent powder.
Eukarion-134 – This antioxidant is blended with grapeseed extract allowing it to provide optimal protection against environmental free radicals. Prescriptives uses this protection inside their skin care products to reduce the damage free radicals can impose on the skin, helping it to remain as healthy as possible.
Pomegranate – The extract of pomegranates is most known for its anti-aging properties. Pomegranates have been known to reduce the appearance of wrinkles and fine lines. In Prescriptives products, pomegranate is used primarily for its ability to stimulate skin cells natural regeneration process, a key aspect in helping the skin look youthful and refreshed.
Turmeric Root Extract – Turmeric Root Extract is used inside Prescriptives products for its potent antioxidant properties. Environmental free radicals are no match for this powerful antioxidant making it a great addition to any anti-aging skin care product.
Chamomile – For centuries, chamomile has been utilized in skin care and diet for its soothing abilities. In Prescriptives skin care products, chamomile helps not only to soothe the skin, but it’s anti-inflammatory and anti-septic properties help to decongest pores and reduce inflammation as well.
The Most Popular Prescriptives Products
True to the brand that was launched back in 1979, Prescriptives cosmetics are designed to work for you. Prescriptives products are known for their easy use and ability to adapt to your current skin care routine with ease. While the brand is home to a number of Prescriptives makeup and skin care products, there are a few that are most well known and celebrated amongst fans of the brand.
Prescriptives Virtual Skin Super-Natural Finish Foundation: The Prescriptives Virtual Skin is medium coverage foundation that promises to give your skin the most natural appearance and feel available. Created to be more skin care than makeup, the Prescriptives Virtual Skin has a lightweight feel and a natural finish that will last all day long. Its formulation includes proprietary pigments that help to naturally even the complexion and antioxidants to help protect the skin against environmental free radicals. The Prescriptives Virtual Skin is also oil-free and non-acnegenic making it a great option for all skin types. Prescriptives Virtual Skin foundation is available in over 21 shades to cover a diverse spectrum of skin tones and undertones.
Prescriptives Magic Liquid Powder: You can never go wrong with a good translucent powder and the Prescriptives Magic Liquid Powder promises to be one of the best. This sheer coverage liquid powder glides on with a wet feel to help blur imperfections and add a touch of glow to the skin. Its formulation is made up of 58% water and hyaluronic acid which gives the powder its refreshing finish. You can use the Prescriptives Magic Liquid Powder as a highlight, setting powder, or even as a base over primed skin for a naturally radiant finish. Currently, the Prescriptives Magic Liquid Powder is only available in one shade, however, a second shade for deeper complexions is slated to launch this year.
Prescriptives Super Line Preventor Xtreme: This Prescriptives serum is antioxidant-rich and full of nourishing ingredients. Exactly what you’d look for in an anti-aging serum. The Prescriptives Super Line Preventor Xtreme works to hydrate skin, improve firmness and elasticity, soothe irritation, and well as reducing the appearance of fine lines and wrinkles. Its formulation which is full of antioxidants to protect against environmental free radicals and hyaluronic acid to moisturize the skin making this a great daily addition to your moisturizer.
What happened to Prescriptives Calyx?
We can’t talk about Prescriptives, its early success and shift in the beauty marketplace without talking about Prescriptives Calyx. Prescriptives Calyx was the brand’s fragrance launch that uprooted the fragrance industry in 1986. The first of its kind, Prescriptives Calyx blended notes of citrus, florals, and fresh green that won the hearts of women and men around the world. When Prescriptives moved to an online-only distribution model, Prescriptives Calyx became unavailable. In 2013, however, Calyx relaunched under Clinique and is still available through the brand today.
As a company that was once celebrated throughout the beauty industry, does Prescriptives still hold that same popularity today? Amongst its most loyal fans, the answer to that question would be that it depends on the product. For the highly recommended Prescriptives Super Line Preventor Xtreme, Prescriptives reviews celebrate the serum for dramatically reducing the appearance of fine lines and wrinkles and intensely moisturizing the skin. Other products like the Prescriptives Virtual Skin foundation fall under some scrutiny. Many dissatisfied Prescriptives reviews express disappointment in the discontinuation of the original Virtual Matte Prescriptives foundation noting that the new version doesn’t offer the same coverage or effectiveness as the original version.