Walk into any drugstore and there’s one brand you’ll always see on the shelves – Neutrogena. This brand’s roots go back to the 1930s, when it started with a simple facial cleansing bar. Today this drugstore staple is best known for its cleansers and moisturizers, and some of the brand’s most enduring products are the Rain Bath shower gel and transparent facial cleansing bar. One of its newer and best known lines is the Rapid Wrinkle Repair Collection, which targets the signs of anti-aging. Here’s a closer look at the Rapid Wrinkle Repair line, the products in the collection and is it right for you?What Is Neutrogena Rapid Wrinkle Repair?
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The silvery-blue Rapid Wrinkle Repair collection is an anti-aging line of products that are meant to moisturize the skin while also tackling fine lines and dark spots. The company says that improvements can be seen in one week.
What Products Are in The Neutrogena Rapid Wrinkle Repair Collection?
The Rapid Repair Collection includes six products, including a serum, facial oil, night and day moisturizers and an eye cream. Here’s a closer look at the product line.
Rapid Wrinkle Repair Retinol Oil – This oil can be used twice a day, in the morning and evening and is meant to be applied before the Rapid Wrinkle Repair Regenerating Cream. It contains retinol SA as well as well as hydrating oils.
Rapid Wrinkle Repair Regenerating Cream – Neutrogena says this product “delivers the highest concentration of accelerated retinol SA and works faster to smooth wrinkles than any other retinol product.” It also contains hyaluronic acid, and can be used twice a day.
Rapid Wrinkle Repair Serum – According to the company, the Rapid Wrinkle Repair Serum contains the highest amount of hyaluronic acid to help smooth and hydrate skin.
Rapid Wrinkle Repair Moisturizer SPF 30 – What makes this product different is the addition of UVA/UVB SPF 30 for daily sun protection.
Rapid Wrinkle Repair Night Moisturizer – This night cream also contains a blend of accelerated retinol SA and hyaluronic acid.
Rapid Wrinkle Repair Eye Cream – Powered by accelerated retinol SA, this eye cream moisturizes the eye area while targeting fine lines, crow’s feet and dark circles.
How Much Do Neutrogena Rapid Wrinkle Repair Products Cost?
Neutrogena is a drug store brand and the products are priced accordingly, with most products costing between $20 and $30. Some call this price point “masstige” where mass market players like Neutrogena are edging their prices and products towards the prestige level. Both the Rapid Wrinkle Repair Retinol Oil and the Rapid Wrinkle Repair Regenerating Cream retail for $28.49. The Rapid Wrinkle Repair Serum, Rapid Wrinkle Repair Moisturizer SPF 30, Rapid Wrinkle Repair Eye Cream and Rapid Wrinkle Repair Night Moisturizer are all $22.49.
What Ingredients Are in Neutrogena Rapid Wrinkle Repair Products?
The key ingredient in the Rapid Wrinkle Repair line is retinol. This vitamin A derivative is the gold standard when it comes to tackling the signs of aging such as fine lines, wrinkles and dark spots. Neutrogena uses an accelerated retinol SA which the company describes as a “unique combination of retinol, glucose complex and hyaluronic acid and works in our formulas to renew your skin and deliver fast, effective, visible results.” Retinol works by encourage cell turnover to reveal fresher, smoother looking skin but may also cause irritation and dryness. The rule of thumb with retinols is that a little bit goes a long way, and to start slowly and build up to daily use. Hyaluronic acid occurs naturally in the body and is a moisturizing all-star as it can hold up to 1,000 times its weight in water. The other key ingredients is vitamin C, which helps to brighten skin, and tackle uneven skin tone and discoloration.
Where Can I Buy Neutrogena Rapid Wrinkle Repair Products?
Neutrogena products are widely available in drugstores such as CVS, RiteAid and Walgreens, as well as Target and Walmart.
Do Neutrogena Rapid Wrinkle Repair Products Work?
Neutrogena says its products work “2x Faster than the Best Selling Rodan + Fields Serum.” Its website is full of testimonials stating that “100% of women had noticeable results in 1 week,” and “Immediate results from the first use.” On Neutrogena’s website, customers called it an “Amazing time eraser in a bottle” and said “My skin has an awesome glow.”
The Rapid Wrinkle Repair line has also garnered editorial awards. The Rapid Wrinkle Repair Retinol Oil scooped up a Cosmetic Executive Woman award, and The Rapid Wrinkle Repair Serum won an Allure Best of Beauty award in 2018. In 2019, Good Housekeeping magazine named Neutrogena Rapid Wrinkle Repair Anti-Wrinkle Retinol Daily Face Moisturizer SPF 30 its “best value” retinol cream. In 2018 Good Housekeeping named the same cream one of its “43 Best Anti-Aging Products That Actually Work” and said “Lab tests confirmed that the retinol-infused day cream firmed and evened out skin while dispensing a dose of hydration.”
On Target’s website, the Rapid Wrinkle Repair Anti-Wrinkle Retinol Daily Face Moisturizer SPF 30 gets a four star rating from 374 reviews, and scored five stars for value. Feedback ranged from “It absolutely works. I have tried other product but this one actually works” and “I have been a satisfied user of this night moisturizer for over 12 months and for me it works..” Customers who didn’t like it reported that the cream was drying. “I didn’t notice anything except it dried my skin out and I was using it every other day, after a week I quit using it.
The Retinol Oil gets a 4.3 star rating on Target from around 200 reviews.
