In recent years, the general public has become much more informed about the types of ingredients that can be found in some of our favorite skincare products. Because of this, a new market has been created for targeted products that highlight a single active ingredient. One of the brands that was the first to jump on this growing trend was It’s Skin. The It’s Skin Power 10 range features 10 different formulas, each of which focus on offering a specific active ingredient. Some of the most highly sought after active ingredients that they offer include alpha arbutin, vitamin E, vitamin C, coenzyme Q10, houttuynia cordata extract, licorice root extract, Ginko Leaf Water and Tremella Mushroom, collagen and niacinamide. Each of these ingredients have been chosen for their ability to tackle one or more skincare concerns including dullness, uneven skin tone, redness, enlarged pores, acne and more. Because the formulas behind this range of products is so minimalistic, it’s easy to mix and match to tailor make a routine that treats your main skin concerns using some of the most well researched ingredients for each problem area. For example, if your two main goals including brightening the skin and reducing the signs of premature aging, we’d recommend alternating between the VE Effector and the VC Effector to maximize results.