So far, 2018 has been a busy year for Paris Hilton. In addition to getting engaged, releasing a new single, and promoting her latest fragrance, she has just recently launched a line of skin care products. Named ProD.N.A, this line features four products designed to address specific beauty concerns that stem from UV exposure. So will the Paris Hilton Skin Care ProD.N.A collection make you say “That’s hot”? Read on to find out!
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Brand background
The brand behind Paris Hilton Skin Care ProD.N.A is Hilton Lifestyle Group, established in 2016 by Paris Hilton. The company has a mission to create products that improve the health and appearance of customers through innovative, age-delay skincare. This brand is unrelated to her existing makeup brand, Paris Hilton Cosmetics, as well as the only other skin care product with her name on it, a Unicorn Mist rosewater that is currently sold out.
Key formulation
Interestingly, the key formulation behind the Paris Hilton Skin Care ProD.N.A. line comes from a mere single cell organism found in the Mediterranean Sea. Known as marine microalgae, this organism has a very strong DNA repair process to be able to withstand harsh environmental factors. Those same DNA repair enzymes support and improve the repair and replication process in our skin to fix damaged DNA before it can be incorrectly reproduced. With the help of world-renowned chemists, Paris Hilton found a way to incorporate these powerful enzymes into a proprietary concentration that she named GenoMatrix. GenoMatrix penetrates deep within the layers of skin to support the body’s natural DNA repair mechanism to counteract the effects of aging from the inside out.
Key products
There are four key products in the Paris Hilton Skin Care ProD.N.A line: the Dual Action Cleansing Gel, the Lift and Firm Eye Cream, the Face and Decolletage Cream, and the Advanced Recovery Serum.
The Dual Action Cleansing Gel is the first step in the ProD.N.A. line. One key ingredient in this cleansing gel is caviar lime, an alpha hydroxy acid (AHA) that supports the skin’s natural exfoliation process without stripping the skin. This product is designed to remove dirt, makeup, and other impurities, preparing the skin for the next steps in the ProD.N.A. system.
The Lift and Firm Eye Cream features GenoMatrix along with very indulgent ingredients, such as diamond powder and persian silk tree extract. While using diamond powder in a skin care product may seem extravagant, there is evidence that these particles can diminish the appearance of shadows, pigmentations, and discolorations by manipulating harsh light and reflecting a more flattering combination of blue and green light. Complementing the benefits of diamond powder is persian silk tree extract, an extract derived from the forests of Asia that visibly lifts, firms, and strengthens the eye area to eliminate crows feet, puffiness and fatigue. Results appear within 9 days by counteracting the unfavorable effects of collagen deterioration.
GenoMatrix is also incorporated in the Paris Hilton ProD.N.A. Face & Décolletage Cream, which is designed to diminish the appearance of an aging complexion while hydrating skin and combating free radical deterioration. This product also features kakadu plum, the world’s highest source of vitamin C. Vitamin C is a powerful antioxidant that can help protect the skin from free radicals that can damage the collagen within your skin. Furthermore, the ProD.N.A. Face & Décolletage Cream contains marine collagen, which absorbs into the skin 1.5 times more efficiently than other types of collagen. By combining these two ingredients to boost collagen within your skin, the ProD.N.A. Face & Décolletage Cream is sure to give you visibly firm, smooth skin.
The final product to complete the ProD.N.A. routine is the Advanced Recovery Serum, a serum that contains a concentrated version of GenoMatrix along with numerous other beneficial ingredients. For instance, blue lotus flower extract is a natural moisturizer that helps to improve the look and feel of dry, rough or flaky skin. While this ingredient is excellent for dry skin, it is suitable for all skin types, as it can also help to balance the skin’s oil content. Evening primrose extract is incorporated in the Advanced Recovery Serum due to its rich content of omega-6 fatty acids. Omega 6 polyunsaturated fatty acids play an important role in the structural integrity and barrier function of the skin.
Reviews
Even though the Paris Hilton Skin Care ProD.N.A. line has only been out for a couple months, with Paris’ celebrity status, people are trying and loving her line of skin care products already. Reviewers comment that the cleanser is a superb exfoliant and easily removes excess oil, makeup, and other impurities. The Face & Décolletage Cream is said to be very luxurious, with a rich texture that absorbs easily. Reviews say that the Lift and Firm Eye Cream has a cooling sensation that works very well at reducing dark circles under eyes. The product with the least reviews is the Advanced Recovery Serum, probably because this is the most expensive product in the line, but the few reviews for this serum are positive.
In sum, the Paris Hilton Skin Care ProD.N.A. line presents a truly innovative approach to anti-aging skin care. The proprietary GenoMatrix combined with indulgent ingredients like diamond powder and caviar lime support your body’s natural DNA repair mechanism to improve skin health.
