Olay Eyes Illuminating Eye Cream is designed to reduce the appearance of dark circles under eyes in as little as two weeks. It was created with “dual-swirl technology”, which consists of a gel to hydrate and a cream to instantly reflect light from the eyes for a more even skin tone. The gel delivers hydrating ingredients such as glycerin, sodium hyaluronate, and panthenol (vitamin B5) which are all humectants. Humectants attract moisture in the air nearby via absorption and draw that moisture into the skin’s surface. The cream contains light-reflecting pigments, such as titanium dioxide and mica. By reflecting light away from the face, this cream creates the illusion of a smoother, softer, and more radiant skin tone. Of note, these pigments only temporarily improve skin tone, and they do not actually benefit the skin.
While the light-reflecting pigments only temporarily improve the look of dark circles, there are several other ingredients in the Olay Eyes Illuminating Eye Cream that do promote healthy skin. For instance, niacinamide (a form of vitamin B3) exerts antioxidant, anti-inflammatory, and anti-aging effects, as well as improves the skin barrier function. Palmitoyl pentapeptide-4 is a peptide that works by signaling to cells to produce more collagen, the protein skin needs to stay firm and wrinkle-free. Allantoin is an excellent moisturizing ingredient that also has anti-irritant and anti-inflammatory properties that help to reduce redness.