One of the Lancome‘s most well known products in their skincare line is their Genifique Advanced Serum. This product was designed to serve as a fast-acting anti-aging serum that, according to the brand reveals more luminous, smoother skin in 7 days. This product aims to boost radiance, elasticity, firmness, skin tone and hydration. Their star ingredient, bifidus extract, along with the rest of this patented formula helps to strength the skin’s natural moisture barrier, which is essential for healthy, youthful looking skin. In an eight week clinical trial on 34 women radiance was boosted by 52%, texture was improved by 57% and skin resiliency was improved by 49%. But that’s not all. In this same study, skin elasticity was improved by 50%, firmness was boosted by 49% and clarity increased by 47%. In addition to this research, the product itself has undergone 197 formulation trials and 14 years of research to deliver the most effective formula possible.